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Having met with countless eCommerce organisations and attending numerous digital conferences, I have noticed that more and more retailers taking UX increasingly seriously. While CRO has been on e-tailers’ agendas for some time UX is sometimes overlooked. Of course, there is a blurred line between the two disciplines and for eCommerce businesses UX could be the difference bet ...
Estimated reading time: 7 minutes, 45 seconds There is more to PRing a tech start up than just exposure or acquiring new customers. Instead it is often about providing proof of concept to allow the investor community to understand the ‘investability’ of the proposition. In fact, arguably, the biggest mistake of a tech start up is to get bogged down in the detail – for examp ...
Estimated reading time: 4 minutes, 15 seconds Last month my company launched a report for usability and accessibility specialists Sigma, that delved into the user experience of 10 of the UK’s top third sector websites. The findings were surprising so I thought I would share them here. Surprisingly, many charities aren’t integrating usability and accessibility into their strategies.
Does WeChat, China’s mobile text and voice messaging service, show us the future for mobile payment services and exactly why Facebook paid $19bn for the messaging app WhatsApp? Firstly, WeChat is generating serious revenue. It made more than 50 percent of its revenue in 2012 – 44 billion yuan (7 billion US dollars).