james crawford

  • Why the online user experience should be a priority for all businesses

    Having met with countless eCommerce organisations and attending numerous digital conferences, I have noticed that more and more retailers taking UX increasingly seriously. While CRO has been on e-tailers’ agendas for some time UX is sometimes overlooked. Of course, there is a blurred line between the two disciplines and for eCommerce businesses UX could be the difference bet ...

    State of Digital- 12 readers -
  • Beating the Black Friday blow out

    Estimated reading time: 3 minutes, 24 seconds Were you a part of the online shopping frenzy on Black Friday? I was and I know many consumers suffered problems with websites crashing or being unavailable. By way of inspiration, I thought I would take a look at some industry research which showcased website availability (or lack of) in the UK and then highlight a few clear s ...

    State of Digital- 7 readers -
  • How to Beat Writer’s Block

    Estimated reading time: 6 minutes, 13 seconds Writer’s block is a particularly nasty affliction and can make you feel pretty damn terrible, especially when your time is billed by the hour. The truth is that while we are now required to create more and more content than ever before and even the very best authors suffer from writer’s block. It just… happens.

    State of Digitalin Content How To's- 3 readers -
  • How to Recruit and Retain the Best Digital Talent

    There is no doubt about it, recruiting and retaining digital talent is tough. The digital skills shortage is one of the biggest challenges that our industry faces, and as such has been high on the UK news agenda lately – and I am guessing that is the same for other countries around the world too. Job-hopping seems to be the norm these days in the ‘digital’ industry.

    State of Digitalin How To's- 7 readers -
  • PR and Outreach tools: Gorkana vs BuzzStream

    SEOs like their tools. To us PRs, it seems those pesky ‘Google botherers’ have a tool for everything – Searchmetrics, Majestic, Moz, Marin and many, many more. You name it, they have a tool or a life hack for the job. Seeing as I’m an SEO fan and a bit of a ‘Google botherer’ myself, I’ve signed up for most of the above tools, but the PR community tend not to utilise too man ...

    State of Digital- 14 readers -