james crawford

  • Why the online user experience should be a priority for all businesses

    Having met with countless eCommerce organisations and attending numerous digital conferences, I have noticed that more and more retailers taking UX increasingly seriously. While CRO has been on e-tailers’ agendas for some time UX is sometimes overlooked. Of course, there is a blurred line between the two disciplines and for eCommerce businesses UX could be the difference bet ...

    State of Digital- 20 readers -
  • Why there is more to PRing a tech start up than you might think

    Estimated reading time: 7 minutes, 45 seconds There is more to PRing a tech start up than just exposure or acquiring new customers. Instead it is often about providing proof of concept to allow the investor community to understand the ‘investability’ of the proposition. In fact, arguably, the biggest mistake of a tech start up is to get bogged down in the detail – for examp ...

    State of Digitalin Content- 8 readers -