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Gardening is a fruitful endeavor. There’s so much joy that comes from creating something from scratch. The journey from seed to sprout to tree to flower to harvest to plate – it’s a captivating marvel of nature. Instead, many of us spend our lives tapping the keys at an institutional desk bolted down to an urban concrete monolith.
Why spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table, few of us head to the local hardware store to pick up timber. We know the experts do it better. So, why are brands building their own content marketing foundations without seriously considering a ready-made option? The pros of buying a successf ...