james duthie

  • Quantify Objectives To Make Social Measurable

    One of the primary barriers we encounter when talking to businesses about social media implementation is measurement. For years, web marketers have sold the virtues of web marketing via its accountability. Clicks could be tracked, conversions could be measured & ROI was accountable to the very last dollar. But social media blurred the lines of online accountability.

    Search Engine People Blogin Social- 19 readers -