james g. brooks

  • Rich media: Why luxury brands are betting on video

    James G. Brooks is founder and CEO, GlassView At first blush, luxury brands may not seem like a great fit for online video. They’ve traditionally used glossy magazine ads, billboards and, to a lesser extent, TV ads, to disseminate their highly stylized images. The reason the industry has relied on TV to a “lesser extent” is the nature of television advertising, which is desig ...

    Digiday- 3 readers -