James Green

  • Demystifying AI: Understanding the human-machine relationship

    The artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and “Battlestar Galactica,” we’re introduced to robots who behave like we do — they are aware of their surroundings, understand the context of their surroundings and can move around and interact with people just as I can with you.

    James Green/ Marketing Land- 18 readers -
  • In the debate over net neutrality, make some noise

    There’s a pro-net neutrality protest scheduled for July 12, and in advance of that and before our fearless leaders on Capitol Hill decide whether or not to overturn the current laws protecting net neutrality, I’d like to provide a balanced view on the subject. The net neutrality war has been politicized as Republican vs. Democrats, Big Corporate vs.

    James Green/ Marketing Land- 14 readers -
  • Brands are facing a whole new world of retail realities

    Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots of places to buy everything from groceries to garments. Many of the anchor stores — like Sears, Macy’s or Best Buy — served as aggregators of brand-name products.

    James Green/ Marketing Land- 22 readers -
  • My advice to Google and Facebook on brand safety

    What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major advertisers like Johnson & Johnson, AT&T, Verizon and hundreds of others have pulled their advertising from YouTube and Google Display Network because it was showing up next to hate-promoting videos.

    James Green/ Marketing Landin Social Display Google- 21 readers -
  • A digital marketing CEO’s prescription to cure advertising fraud

    Challenges around viewability, media metrics and transparency in the advertising inventory supply chain have festered for more than a decade, and they’ve recently hit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and standard metrics to support digital advertising effectiveness.

    James Green/ Marketing Landin Display- 29 readers -
  • Turn your email challenges into opportunities to get more personal

    Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many businesses are still not making the most of it. Departments are siloed, campaigns are inefficient, and the disparity between large companies with big marketing budgets and small companies with limited budgets seems to be growing ever wider.

    James Green/ Marketing Landin EMail- 23 readers -
  • Welcome, 2017! Some bold martech predictions for the year ahead

    The New Year is a great opportunity to reflect on progress and challenges from the previous year and prepare for what’s ahead. Even with all the trends that helped marketers navigate through 2016, there are some big ones to consider and prepare for in 2017. I’ve rallied together my top predictions for martech trends in 2017. 1.

    James Green/ Marketing Land- 20 readers -
  • A marketer’s take on the Trump era

    If you’re like me, you probably spent much of your spare time last year following the presidential election. Digital media rose to be front and center in politics, and given President-elect Trump’s preference for Twitter as a means of communicating with the American people, digital is here to stay in the political realm.

    James Green/ Marketing Land- 22 readers -
  • Psychology and personalization: two P’s in a pod

    I usually write this column, but, this time I invited a colleague of mine at Magnetic to write about a subject he is passionate about that I think you will find interesting: personalization. Tyler Marcum started in an entry-level position at Magnetic; he has risen up through the ranks and now holds a prominent position as our Brand Marketing Specialist.

    James Green/ Marketing Landin EMail- 14 readers -
  • Strategies to maximize retail marketing efforts BEFORE holiday sales events

    Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that we may not have prepared for or expected. Nevertheless, change is here to stay, and fighting it is futile. This brings me to holiday shopping. Yes, holiday shopping. Over the past few years, we’ve seen some big changes, primarily in the way people shop and the way that bran ...

    James Green/ Marketing Land- 31 readers -
  • The martech lowdown: 2016 trends in review and a look at our bright future

    Reviewing advances and setbacks in the marketing technology and ad tech industries in any given year is like watching a NASCAR race: There are drivers who push the limits and either succeed or fail and others who can’t quite get out of the starting gate. But some things remain constant each year: Technology gets smarter, and marketers, digital enthusiasts and consumers get m ...

    James Green/ Marketing Land- 18 readers -
  • Can digital kill the television star?

    We all know digital video is leaving its mark on television, but the jury is still out as to just how significantly it’s affected. TV still dominates in terms of viewership and ad spend, but data shows that consumer behaviors and marketing dollars are shifting. The driving forces behind these shifts seem to be that people today are managing multiple screens (sometimes simult ...

    James Green/ Marketing Land- 24 readers -
  • Holiday marketing: Take some cues from 2015 trends

    The 2015 holidays were a boon for digital retailers. For the first time, more people shopped online than in stores between Thanksgiving and Black Friday weekend. This shouldn’t come as a surprise; we all know the web is swimming with holiday shoppers. Yet marketers still struggle with getting in front of the right people and winning their attention during the busy shopping period.

    James Green/ Marketing Land- 16 readers -
  • Creating the VIP treatment for your customers

    Imagine the ultimate online shopping experience: An hour after you search online for a pair of shoes for an upcoming event, your favorite shoe retailer delivers a variety of relevant shoe recommendations, including new arrivals, directly to your inbox. You decide to revisit the retailer’s site, continue browsing and see recommendations for complementary items that pique your interest.

    James Green/ Marketing Land- 16 readers -
  • The secret to email marketing success: delivering relevance

    It’s no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. And according to eMarketer’s Retail Email Marketing: Benchmarks and Trends in the US, internet users of all ages continue to open promotional emails, welcome targeted messages when shopping and think of e ...

    James Green/ Marketing Landin EMail- 25 readers -