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This blog is the third and final part of my ecommerce information architecture mini-series and takes a look at some of the key components and guidelines for what ecommerce teams need to think about. Today I’m going ...
This blog is part two of my ecommerce IA mini-series and takes a look at some of the key components and guidelines for what ecommerce teams need to think about. Today I’m going to send you to sleep talking about URL structure & data f ...
I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management. I say avoidable because they’re usually a result of not asking the right questions upfront before the site is built. It’s a tough task to cover all bases for an ecommerce platform because there are so many factors in play that can ...
When I started looking at user journeys for CrowdShed.com and the tools we’d need to deliver a good quality UX, one of the first areas I looked at was forms. Form abandonment is a headache for all ecommerce sites but there is a lot of learning out there regarding how to minimise the risk of alienating users.
I’ve spent a lot of time since 2009 advising clients on email strategy and implementation but less on actual implementation. I was starting to miss the fun of creating campaigns, hitting the send button and watching the results. That changed when I decided to launch a new UK crowdfunding startup, with some close friends.