James Gurd

  • Ecommerce information architecture: the devil in the detail

    I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management. I say avoidable because they’re usually a result of not asking the right questions upfront before the site is built. It’s a tough task to cover all bases for an ecommerce platform because there are so many factors in play that can ...

    James Gurd/ Econsultancy- 14 readers -
  • Seven important UX requirements for online postcode validation

    When I started looking at user journeys for CrowdShed.com and the tools we’d need to deliver a good quality UX, one of the first areas I looked at was forms. Form abandonment is a headache for all ecommerce sites but there is a lot of learning out there regarding how to minimise the risk of alienating users.

    James Gurd/ Econsultancy- 15 readers -
  • A guide to structuring your email marketing program

    I’ve spent a lot of time since 2009 advising clients on email strategy and implementation but less on actual implementation. I was starting to miss the fun of creating campaigns, hitting the send button and watching the results. That changed when I decided to launch a new UK crowdfunding startup, with some close friends.

    James Gurd/ Econsultancyin EMail- 10 readers -