james houchin

  • Facebook Lift Tests – Yes, They Work, and Here’s How

    Facebook Lift Tests – Yes, They Work, and Here’s How Posted: 01.22.2016 In theory, Facebook’s Conversion Lift Tests allow us to measure incremental lift. This is different from total conversions; basically, what lift tests set out to do is parse out which conversions you would have gotten anyway and show us what conversions Facebook was responsible for driving.

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