james lush

  • Media Training 101: how to survive a tough interview

    OK, straight up, let me get this out there — this is not how you tackle the tough interview: In all my 25 years in the media, I’ve seen some unusual responses to tough or direct questions, but this response from Australian politician Tony Abbott was the most bizarre by a long shot. But, don’t worry; this blog isn’t about Tony Abbott’s extraordinary behaviour.

    Lush Digitalin How To's- 12 readers -
  • Become a Public Speaking and Presentation Superstar

    If the whole idea of standing up and talking in front of an audience, regardless of size, fills you with utter fear, this is the public speaking and presentation training course for you. The reality is that so much of our inability to perform well is psychological. So imagine how you’d feel with a bit of gentle rewiring! In just three-and-a-half hours you’ll get a grasp of wh ...

    Lush Digital- 17 readers -
  • 5 tips to make your presentation a stand-out hit

    Recently, I saw something very rare — several great presentations! I was MCing a large event here in Perth. The audience was full of teachers and educators keen to learn more about how STEM subjects (Science, Technology, Engineering and Mathematics) are such a vital part of learning for tomorrow’s world.

    Lush Digital- 14 readers -
  • How to manage a PR crisis: the 12 golden rules

    You may have seen the incredible footage recently of the American physician who was forcibly removed from a United Airlines flight. He’d done nothing wrong apart from not complying with a request to vacate his seat so United staff could fly instead. The incident via ABC News can be seen here. It wasn’t a great look. In fact, in terms of brand damage, it was right up there with the worst.

    Lush Digitalin Social How To's- 18 readers -
  • 3.5 hours that could change your life forever

    Worried, nervous and tense, Sally* arrived at Lush recently for what she thought was a “media training session” with me. The session had been organised by her media and communications department because they felt she needed help to communicate more effectively both in live presentations and in the media. In the end, it was much more complex and went far deeper than that.

    Lush Digital- 23 readers -
  • Here’s the thing about negativity

    The one thing I’ve learnt over the past few months is that, generally speaking, people are kind, generous, caring and compassionate. Remember that; they are not crazy narcissistic extremists as the media would make you believe. Sadly, the lunatic minority are taking over. So what does that mean for us and what can we do in our day-to-day business? For the past seven months I p ...

    Lush Digital- 16 readers -
  • Modern marketing: are you a leader or a follower?

    We are going through massive disruption in the media world. From my perspective there has never been a more exciting time to be involved in this space. Traditional media is under threat. Newspapers are laying off teams of journalists, advertisers are reallocating budgets and the paying customer has found an alternative – free online news, any time and anywhere. Television is also under threat.

    Lush Digital- 15 readers -
  • How to use mindfulness for greater business success

    Today, I want to talk about something very different. I am not going to hit you with yet more reasons to journey down the content marketing trail, discover more about the virtues of an animated video or enrol on some media or presentation skills training session. No, you’ve heard it; you’ve seen it; you’ve tried it; blah blah blah. Nope, instead today I want to play with your mind.

    Lush Digital- 18 readers -
  • Presentations: What we want, versus what we get

    I get to see a lot of people present. I get to see a lot of people present badly. And my guess is that you do too! Last week I finished a series of presentation training sessions with a large organisation here in Western Australia. They were big group sessions so we weren’t able to carry out as much practical work as usual, but we were able to talk on the subject at some length.

    Lush Digital- 21 readers -
  • Why video is now an essential part of the marketing mix

    Humans are hardwired to interpret the world visually. It makes perfect sense — primitive man had to spot the lion in the long grass quickly to keep himself safe. After millions of years of evolution, it’s no surprise that in an age when lions are the least of our worries (well, for most people at least) we still find it easier to make sense of the world visually.

    Lush Digital- 8 readers -
  • How Does the World See You and Your Business?

    I’m curious. Do you know how people perceive you? Maybe the four years of psychology I did before working in the media has turned me in to an over-thinker. Or is it a fact that I’ve now moved in to the “wisdom” stage of life? (Some of my friends may well doubt that theory.) The thing is, I’ve become fascinated by the way we come across to others.

    Lush Digitalin How To's- 11 readers -