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We are going through massive disruption in the media world. From my perspective there has never been a more exciting time to be involved in this space. Traditional media is under threat. Newspapers are laying off teams of journalists, advertisers are reallocating budgets and the paying customer has found an alternative – free online news, any time and anywhere. Television is also under threat.
Today, I want to talk about something very different. I am not going to hit you with yet more reasons to journey down the content marketing trail, discover more about the virtues of an animated video or enrol on some media or presentation skills training session. No, you’ve heard it; you’ve seen it; you’ve tried it; blah blah blah. Nope, instead today I want to play with your mind.
I get to see a lot of people present. I get to see a lot of people present badly. And my guess is that you do too! Last week I finished a series of presentation training sessions with a large organisation here in Western Australia. They were big group sessions so we weren’t able to carry out as much practical work as usual, but we were able to talk on the subject at some length.
Humans are hardwired to interpret the world visually. It makes perfect sense — primitive man had to spot the lion in the long grass quickly to keep himself safe. After millions of years of evolution, it’s no surprise that in an age when lions are the least of our worries (well, for most people at least) we still find it easier to make sense of the world visually.
I’m curious. Do you know how people perceive you? Maybe the four years of psychology I did before working in the media has turned me in to an over-thinker. Or is it a fact that I’ve now moved in to the “wisdom” stage of life? (Some of my friends may well doubt that theory.) The thing is, I’ve become fascinated by the way we come across to others.