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How do you make strangers trust you enough to buy your product? A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each one leading them closer to purchasing your product.
“Everyone talks about getting buy-in from executives and solving business problems with social media,” says Amber Naslund. “But I’ve been a VP and a CMO. And I wish more managers would ask their CMO to spend 15 minutes with them. It’s really simple and can help close that disconnect between social and business strategy. Book some time in your CMO’s calendar.
To win the attention of YouTube’s algorithm, you need lots of subscribers. Today, I’ll show you real ways to get free YouTube subscribers. No tricks. No hacks. Just tactics that work. Over the last few years, Facebook, Instagram, and Snapchat have stolen the social video spotlight. But YouTube is still an incredible marketing channel, receiving over 30 million visitors per day ...
With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products. In this post, you’ll learn a simple process for using Reddit to conduct market research. As you’ll see, Reddit can help you observe what people really think about your industry and products, reveal what frustrates customers, and he ...
If you’re like me, you skipped, slept, and talked through every high school math class. Years later, you have to explain things like “we gave you $50,000 to spend on Facebook ads—what’s the return on investment [ROI]?” or “what’s our average growth rate for website traffic this quarter?” Thankfully, the internet has given us a lot of tools and ROI calculators.
Everybody knows about Facebook, Instagram, and Twitter ads. But are there overlooked places online to buy inexpensive ads? In 1905, a pharmacist by the name of Claud A. Hatcher worked late into the night on his new formula for a sweet, bubbly liquid. Soon, grocery stores around the world would be selling this new trendy cola.
It’s the dream of all marketers: create low budget videos, upload them to YouTube and Facebook, and build a global audience of raving fans. Lots of people talk about it. Lots of blogs write about it. But the indie band Walk Off The Earth did it. In 2006, Walk Off The Earth was an unknown band from Burlington Ontario.
In 2009, Graham Cochrane was unemployed. The startup he worked at had gone out of business. And with a wife and newborn daughter, he needed to find a new way to make money. With little left in his savings, Cochrane began writing articles about his passion: music recording and mixing. While he was trained as an audio engineer, he faced steep competition.
“I’ve read all your lyrics.” “You’ve read all my lyrics.” “My analysis shows that your major themes are that time passes and love fades.” “That sounds about right.” “I have never known love.” “Maybe we should write a song together.” It’s clear: the marketing machines are here. From IBM’s Watson chatting with Bob Dylan (above) to robot reporters churning out financial and ...
During normal business hours, Liam MacLeod works quietly in Hootsuite’s creative department. He edits videos. Drinks a lot of black coffee. And attends Hootsuite’s marketing brainstorms. In his spare time, though, he’s also managed to co-write a TV comedy show. Last year, his comedy team—a group of six high school friends—won $500,000 in production financing from the CBC, Cana ...
Everyone can spot bad office etiquette when they see it: taking loud personal calls at your desk, cooking an Atlantic salmon in the office microwave, or bringing vicious dogs to meetings. But how aware are you of bad LinkedIn etiquette? For you and me—dear, smart, and socially advanced reader—these LinkedIn etiquette mistakes will seem like common sense. Yet, they still happen every day.
Well, I’ve never been too keen on writing long-winded introductions and figure most people just skip to the first bullet, so I’ll spare you my bad jokes and just tell you what you’ll learn in this post. Today, you’ll learn three really effective Facebook advertising strategies: An email capture campaign—I’ll show you how to use Facebook advertising to collect new email leads.
I know they are out there. I know that hiding right in front of my fingers are shortcuts and secret keys you can press. I’ve searched. I’ve asked. I’ve read. From skipping the boring parts of YouTube videos to razor-sharp searches in Twitter, these are the best social media Mac keyboard shortcuts I could find. Just print out the keyboard and keep by your desk.
I wrote this guide as an internal resource but hope that it helps other content marketing teams as well. It’s a sort of content marketing 101 primer. You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output.
A few short years ago, Dax Justin was living an ordinary life. He lived in the city and worked for corporate clients and startups. He arrived in the office early and worked into the night. When looking for adventure, he might go longboarding or head to Banff to snowboard. But at the end of 2013, everything changed. One day, he woke up and felt a need to escape into nature.