james mulvey

  • Want Your Executive to Invest More in Social Media? Follow This Advice

    “Everyone talks about getting buy-in from executives and solving business problems with social media,” says Amber Naslund. “But I’ve been a VP and a CMO. And I wish more managers would ask their CMO to spend 15 minutes with them. It’s really simple and can help close that disconnect between social and business strategy. Book some time in your CMO’s calendar.

    Hootsuitein Social- 20 readers -
  • How to (Really) Get Thousands of Free YouTube Subscribers

    To win the attention of YouTube’s algorithm, you need lots of subscribers. Today, I’ll show you real ways to get free YouTube subscribers. No tricks. No hacks. Just tactics that work. Over the last few years, Facebook, Instagram, and Snapchat have stolen the social video spotlight. But YouTube is still an incredible marketing channel, receiving over 30 million visitors per day ...

    Hootsuitein Social- 16 readers -
  • How to Use Reddit for Fast (and Accurate) Market Research

    With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products. In this post, you’ll learn a simple process for using Reddit to conduct market research. As you’ll see, Reddit can help you observe what people really think about your industry and products, reveal what frustrates customers, and he ...

    Hootsuitein Social How To's- 21 readers -
  • 4 ROI Formulas That Will Help Earn You a Promotion

    If you’re like me, you skipped, slept, and talked through every high school math class. Years later, you have to explain things like “we gave you $50,000 to spend on Facebook ads—what’s the return on investment [ROI]?” or “what’s our average growth rate for website traffic this quarter?” Thankfully, the internet has given us a lot of tools and ROI calculators.

    Hootsuite- 24 readers -
  • 6 Places to Buy Cheap Ads Online (That You Haven’t Thought Of Yet)

    Everybody knows about Facebook, Instagram, and Twitter ads. But are there overlooked places online to buy inexpensive ads? In 1905, a pharmacist by the name of Claud A. Hatcher worked late into the night on his new formula for a sweet, bubbly liquid. Soon, grocery stores around the world would be selling this new trendy cola.

    Hootsuite- 21 readers -
  • How Walk Off The Earth Gained 636 Million Views With Low Budget Videos

    It’s the dream of all marketers: create low budget videos, upload them to YouTube and Facebook, and build a global audience of raving fans. Lots of people talk about it. Lots of blogs write about it. But the indie band Walk Off The Earth did it. In 2006, Walk Off The Earth was an unknown band from Burlington Ontario.

    Hootsuitein How To's- 15 readers -
  • YouTube Tips: How One Artist Grew His Channel from 0 to 23 Million Views

    In 2009, Graham Cochrane was unemployed. The startup he worked at had gone out of business. And with a wife and newborn daughter, he needed to find a new way to make money. With little left in his savings, Cochrane began writing articles about his passion: music recording and mixing. While he was trained as an audio engineer, he faced steep competition.

    Hootsuitein Social How To's- 32 readers -
  • A TV Comedy Writer Explains What Marketers Get Wrong About Brainstorms

    During normal business hours, Liam MacLeod works quietly in Hootsuite’s creative department. He edits videos. Drinks a lot of black coffee. And attends Hootsuite’s marketing brainstorms. In his spare time, though, he’s also managed to co-write a TV comedy show. Last year, his comedy team—a group of six high school friends—won $500,000 in production financing from the CBC, Cana ...

    Hootsuite- 33 readers -
  • LinkedIn Etiquette Fails: 4 Mistakes Guaranteed to Make You Look Unprofessional

    Everyone can spot bad office etiquette when they see it: taking loud personal calls at your desk, cooking an Atlantic salmon in the office microwave, or bringing vicious dogs to meetings. But how aware are you of bad LinkedIn etiquette? For you and me—dear, smart, and socially advanced reader—these LinkedIn etiquette mistakes will seem like common sense. Yet, they still happen every day.

    Hootsuite- 13 readers -
  • Facebook Advertising: 3 Strategies to Drive Traffic, Leads, and Purchases

    Well, I’ve never been too keen on writing long-winded introductions and figure most people just skip to the first bullet, so I’ll spare you my bad jokes and just tell you what you’ll learn in this post. Today, you’ll learn three really effective Facebook advertising strategies: An email capture campaign—I’ll show you how to use Facebook advertising to collect new email leads.

    Hootsuite- 26 readers -
  • 25+ Useful Mac Keyboard Shortcuts for Social Media Managers

    I know they are out there. I know that hiding right in front of my fingers are shortcuts and secret keys you can press. I’ve searched. I’ve asked. I’ve read. From skipping the boring parts of YouTube videos to razor-sharp searches in Twitter, these are the best social media Mac keyboard shortcuts I could find. Just print out the keyboard and keep by your desk.

    Hootsuitein Social- 13 readers -
  • Content Marketing 101: Your Guide to Creating Successful Campaigns

    I wrote this guide as an internal resource but hope that it helps other content marketing teams as well. It’s a sort of content marketing 101 primer. You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output.

    Hootsuite- 20 readers -
  • How One Man Escaped to the Woods and Gained 116,000 Instagram Followers

    A few short years ago, Dax Justin was living an ordinary life. He lived in the city and worked for corporate clients and startups. He arrived in the office early and worked into the night. When looking for adventure, he might go longboarding or head to Banff to snowboard. But at the end of 2013, everything changed. One day, he woke up and felt a need to escape into nature.

    Hootsuitein Social How To's- 20 readers -
  • Social Data 101: Simple Techniques Anyone Can Master

    Social media data can help us better understand our customers—so why don’t we use more of it? Everyone has heard about big data and how rockstar companies like Amazon and eBay use data to better target customers. But for most companies, this level of sophistication remains out of reach. As many marketers know, it’s really hard to find insights.

    Hootsuitein Social- 21 readers -
  • These 2 Images Show Why Employee Advocacy is the Trend to Watch in 2016

    Ten years ago, a hundred thousand Catholics gathered in St. Peter’s Basilica at the Vatican. Pope John Paul II had died. Pope Benedict inauguration 2005 vs Pope Francis inauguration 2013: pic.twitter.com/nAWQzciKNH — Marc Andreessen (@pmarca) September 26, 2014 The first image shows the Catholic community mourning.

    Hootsuite- 18 readers -
  • How University of Cambridge Earned Millions of Views on YouTube

    Last week, we held a webinar on higher education and social media and heard some fantastic social media strategies from The University of Cambridge and City University London. If you work in higher education, you can watch the webinar on-demand. On the webinar, Barney Brown, head of digital communications at The University of Cambridge, told the story of how their Under the M ...

    Hootsuitein Social How To's- 12 readers -
  • What Are the Best Social Media Strategies for Universities?

    At Hootsuite, we’ve helped hundreds of universities—including the University of Cambridge and the University of Salford—roll out their social media programs. Here’s a quick look at three of the best ways we’ve found that higher education marketers can boost enrollment and connect with students on social media.

    Hootsuitein Social- 9 readers -
  • 18-minute plan to help your store increase foot traffic with social media

    How would a manager at a major retail chain use social media in their day-to-day job? This 18-minute plan gives you the exact steps you need to increase foot traffic with social media. One of the fastest rising trends for retail is social executed at the store and shopping center level. In the past, social media was a specialist skill owned by agencies, marketing departments, and PR agencies.

    Hootsuitein Social- 21 readers -
  • 4 Fast Rising Social Trends for Retailers

    What social trends are shaping retail? From a new push in social commerce to a shift from campaigns to store-level enablement, here’s a quick look at what’s shaping the future of social retail. These are based on industry reports and interviews with experts at Hootsuite. 1. Social executed at the store and shopping center level Social media will continue to expand beyond big id ...

    Hootsuitein Social- 11 readers -