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In 2009, Graham Cochrane was unemployed. The startup he worked at had gone out of business. And with a wife and newborn daughter, he needed to find a new way to make money. With little left in his savings, Cochrane began writing articles about his passion: music recording and mixing. While he was trained as an audio engineer, he faced steep competition.
“I’ve read all your lyrics.” “You’ve read all my lyrics.” “My analysis shows that your major themes are that time passes and love fades.” “That sounds about right.” “I have never known love.” “Maybe we should write a song together.” It’s clear: the marketing machines are here. From IBM’s Watson chatting with Bob Dylan (above) to robot reporters churning out financial and ...
During normal business hours, Liam MacLeod works quietly in Hootsuite’s creative department. He edits videos. Drinks a lot of black coffee. And attends Hootsuite’s marketing brainstorms. In his spare time, though, he’s also managed to co-write a TV comedy show. Last year, his comedy team—a group of six high school friends—won $500,000 in production financing from the CBC, Cana ...
Everyone can spot bad office etiquette when they see it: taking loud personal calls at your desk, cooking an Atlantic salmon in the office microwave, or bringing vicious dogs to meetings. But how aware are you of bad LinkedIn etiquette? For you and me—dear, smart, and socially advanced reader—these LinkedIn etiquette mistakes will seem like common sense. Yet, they still happen every day.
Well, I’ve never been too keen on writing long-winded introductions and figure most people just skip to the first bullet, so I’ll spare you my bad jokes and just tell you what you’ll learn in this post. Today, you’ll learn three really effective Facebook advertising strategies: An email capture campaign—I’ll show you how to use Facebook advertising to collect new email leads.
I know they are out there. I know that hiding right in front of my fingers are shortcuts and secret keys you can press. I’ve searched. I’ve asked. I’ve read. From skipping the boring parts of YouTube videos to razor-sharp searches in Twitter, these are the best social media Mac keyboard shortcuts I could find. Just print out the keyboard and keep by your desk.
I wrote this guide as an internal resource but hope that it helps other content marketing teams as well. It’s a sort of content marketing 101 primer. You’ll learn the key principles of content marketing strategy as well as sophisticated ways to research, refine, and improve your team’s content marketing output.
A few short years ago, Dax Justin was living an ordinary life. He lived in the city and worked for corporate clients and startups. He arrived in the office early and worked into the night. When looking for adventure, he might go longboarding or head to Banff to snowboard. But at the end of 2013, everything changed. One day, he woke up and felt a need to escape into nature.
Social media data can help us better understand our customers—so why don’t we use more of it? Everyone has heard about big data and how rockstar companies like Amazon and eBay use data to better target customers. But for most companies, this level of sophistication remains out of reach. As many marketers know, it’s really hard to find insights.
Ten years ago, a hundred thousand Catholics gathered in St. Peter’s Basilica at the Vatican. Pope John Paul II had died. Pope Benedict inauguration 2005 vs Pope Francis inauguration 2013: pic.twitter.com/nAWQzciKNH — Marc Andreessen (@pmarca) September 26, 2014 The first image shows the Catholic community mourning.
Last week, we held a webinar on higher education and social media and heard some fantastic social media strategies from The University of Cambridge and City University London. If you work in higher education, you can watch the webinar on-demand. On the webinar, Barney Brown, head of digital communications at The University of Cambridge, told the story of how their Under the M ...
At Hootsuite, we’ve helped hundreds of universities—including the University of Cambridge and the University of Salford—roll out their social media programs. Here’s a quick look at three of the best ways we’ve found that higher education marketers can boost enrollment and connect with students on social media.
How would a manager at a major retail chain use social media in their day-to-day job? This 18-minute plan gives you the exact steps you need to increase foot traffic with social media. One of the fastest rising trends for retail is social executed at the store and shopping center level. In the past, social media was a specialist skill owned by agencies, marketing departments, and PR agencies.
What social trends are shaping retail? From a new push in social commerce to a shift from campaigns to store-level enablement, here’s a quick look at what’s shaping the future of social retail. These are based on industry reports and interviews with experts at Hootsuite. 1. Social executed at the store and shopping center level Social media will continue to expand beyond big id ...
Thinking about your 2016 marketing plan? Here are five new tactics to help tourism marketers attract more visitors from social media. Wherever travellers go in 2016, they’ll be using social media to discover the best spots, plan their itinerary, and share their memories with friends. The challenging (but also rewarding) part about social media is that it doesn’t sit neatly in ...
Young CPG brands are chipping away market share from established giants. This post reveals three strategies changing how CPG brands build loyalty and drive purchases. Back when I worked at a digital agency, I grew tired of three words: Dollar. Shave. Club. From clients selling barbeques to beauty products, everyone wanted to copy their viral success.
“The shift from search to social isn’t just in progress: it’s already here,” says BuzzFeed Insights’ report on the rise of social over search. At Hootsuite, we’ve been tracking how social is changing the local buying journey. We’ve collected key data and tactics to help you learn how and why your local sales team should engage with buyers on social.
I did a Google search earlier today for “how to grow your followers on Instagram.” While I appreciate all the marketers out there offering tips, there was something missing from their advice. Here’s a summary of the advice you’ll find in Google’s top 30 results for “how to grow your followers on Instagram.
On the outskirts of town at an abandoned motor speedway, a hundred thousand fans are waking up for the second day of the Electric Daffodil Festival. Your radio station is an official partner and wants to use social media to extend the reach of your programming and drive new audience growth. Here are the apps that you can use to find interesting content, boost social traffic, a ...
I first met Emanuel Smedbøl in the mountains of British Columbia. We both went to the same rural school and rode the bus together. Many years later, I heard that he was getting famous on Instagram. I looked him up again and found that he had 111,000+ Instagram followers and brands like Travel Alberta were hiring him to do Instagram influencer campaigns. I wanted to know his story.