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I just had to audit one of my websites, and while it was a long and painful process (as always), I’ve discovered and fixed many problems I didn’t know existed. There are a number of reasons why you might want to audit the SEO health of your own site. Maybe you own the site and you haven’t checked in a while, and you’re looking for a DIY solution rather than an expensive external audit.
Recently, I had a client come to me with a very interesting Google penalty. They had made a few changes to their site, nothing major, mostly tweaks to usability and layout. After these changes, their site dropped in rank. Curious, I went through each of their changes, a short list. Moving a button? Not an issue. Condensing a couple pages, properly redirected? All fine.
John Rampton interviews ...