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Above-The-Line Vs Below-The-Line Marketing [Infographic] 1st Jul 2015 Content Marketing | No Comments Deciding on where to allocate your marketing budget? Consider how Above-The-Line (ATL) and Below-The-Line (BTL) marketing works, and which is better for your business, with Koozai’s latest Infographic.
This is the transcript from our new video so it may not read as well as a normal blog post would. Hi there. My name is James. I’m the Content Marketing Manager here at Koozai, and today we’re going to be talking about content marketing tips for Generation Z. So we’ve heard the term Baby-Boomers, Generation X, Millennials.
Whether you’re thinking of setting up your own event or you’ve taken the plunge already – at some point you MUST consider how you’re going to promote it before, during and after. Where on earth do you start? What channel do you use, and when? This post has been designed to present a formula / strategy of what to do and when.
Today I had the opportunity to speak at the Content Marketing Show in Brighton. The event has grown into one of the biggest free Content Marketing conferences, and as such it was huge privilege to share my knowledge on organising yourself, your teams and your campaigns to better improve the chances of Content Marketing success.
This is the transcript for our new video. Hi. Today we’re going to be looking at native advertising, and we’re going to look at how native advertising can help your own content marketing efforts. But before we get into that, let’s have a quick overview of what native advertising is. Basically, it’s an online marketing method that enables the advertiser to promote content in t ...
This is the transcript for our new video. Hi there. Today we’re going to be looking at using Google Analytics to help improve your own content marketing efforts. But before we get into that, a quick question. When it comes to your own content marketing efforts, how are you reporting on it? Are you using a variety of platforms and software? If you are, think about the following questions.
This afternoon I am speaking at On The Edge Birmingham. I will be looking at youth digital marketing, and how out of touch some brands really are. But for every bad example, there are plenty of good ones. So if you want to know how to be successful marketing to young people, check out my slides and blog post. Marketing to a young audience is no mean feat.
As you can imagine, what with being the Content Marketing Manager here at Koozai, I love Content Marketing. In my busy day-to-day role I get to enjoy some wonderful content creations, but also, I get to see what other influential Digital Marketers are doing from around the globe. As such, I want to share with you some of the best Content Marketing presentations from the most in ...
Why does your business need to include video as part of its Content, Social, Email and Digital Marketing campaigns? Well, according to the team at Quick Sprout, there are many reasons. Today we are showcasing their Infographic which highlights the 25 reasons your business needs to get on board. Enjoy. Visual marketing is an integral part of any Digital Marketer’s marketing arsenal.
This is the transcript for our new video. Hi. Let’s kick off with a quick question. Are you seeing a return on investment from the content that you’re marketing? Well, we know that creating content for content’s sake doesn’t work. Okay, we know we need a strategy. But have you considered mapping your content marketing with the buying cycle? Well, let’s what we’re going to ...
Is your business thinking about producing online content? Perhaps you already are but you’re not really seeing the benefits; well ask yourself, do you have a strategy? Is your content working for you the way it should be? For anyone producing content marketing, there are some fundamental considerations before you start spit balling and brainstorming.
The success of your content isn’t just in the details it’s in the promotion as well. As such, do you know how to promote your content? It’s important you have a good idea of where you want to promote your content, and to whom as this blog post outlines in detail: First and foremost, when it comes to content promotion, you must consider your promotional efforts during your stra ...