James Perrott

  • Everything you need to know about the disavow file

    Following on from Marie Haynes' recent article on whether you should audit your disavow file, let’s get right back to basics and explore what the disavow file is, why it exists, and how and when to use it. Links are still the number one ranking signal for a website. Staying on top of the quality of your link profile through the disavowing of low quality websites is a must if ...

    James Perrott/ Search Engine Watch- 21 readers -
  • Google Answer Boxes: The What, Why and How

    Google strives to provide the answer to any question a user may be searching for and we've seen this evolve through recent years - from improved local search results to the expansion of the knowledge graph into Answer Boxes. Google have exploited this at times and this has most notably seen in the Car Insurance market where they have introduced their own price comparison service above others.

    James Perrott/ Search Engine Watchin How To's- 19 readers -
  • SMX London 2014 – 15 Tools To Help With Link Analysis

    Below is the transcript from James Perrott’s talk from SMX London 2014. In it our Head of Search and Data gives you 15 great tools to help you with your link profile analysis and penalties… Working at an SEO agency means that we’re presented with a huge variety of toolsets all covering the same thing and it’s sometimes nigh on impossible to differentiate between them all and i ...

    James Perrott/ Zazzle Media- 28 readers -