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Keep ahead of competitors with these simple AdWords bidding tweaks. Image by TRF_Mr_Hyde via Flickr. Do you know how your competitors are bidding more efficiently than you in AdWords to drive more conversions and higher ROI? Sure, they may have access to sophisticated and expensive PPC management tools, but that’s not enough on its own.
Are your PPC conversions making you feel small? Take a closer look at your ad copy. Image source. Have you ever wondered how some PPC marketers write ad copy that consistently performs better than yours? For a long time, I did – until I decided to learn how to beat my competitors. After reading countless blog posts and running all kinds of A/B tests, I’ve learned what work ...