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Are you ready for some football? And commercials? And trolling your rivals’ Twitter feeds? And pre-ordering your Super Bowl XLIX World Champs shirt? Your favorite brands better be, especially if they plan to compete for your attention. Engaging in the Big Game extends beyond yelling at the TV. Mobile engagement is becoming a strong contender for improving the fan’s experienc ...
The U.S. Department of Transportation estimates that the Thanksgiving holiday will see long-distance travel increase by 54% and another 23% for Christmas and New Year’s Eve from previous years. The stress of holiday travel can be compounded by a modern disorder, nomophobia, or the fear of being disconnected from mobile technology.