james wallace

  • $75 Billion A Year Lost in Fraud. Smarten Up.

    Share ! tweet $75 Billion is lost per year in ad fraud/waste. We define “lost” as: spent with no possibility of seeing any return. The digital marketing industry is worth $155 Billion annually, and growing fast. With $75 Billion lost, this means that nearly half of that is wasted on fraudsters and extremely low quality media buy platforms.

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