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Do you have a plan in place for users that don't convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you've said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you want to be sure you not only have a plan, but a good plan in place.
Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends we can expect to emerge. Now, its time for your input on the state of paid search in 2014. How ...