Jamie Smith

  • How URL hijackers are disrupting banks’ PPC campaigns

    I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party risk compliance and brand protection tool.

    Jamie Smith/ Search Engine Watchin Paid Search How To's- 13 readers -
  • Seven tips to squeeze more revenue from Google Shopping Ads

    Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results. A look at Merkle’s Q2 digital marketing report proves this point, as you see a 43% year-over-year increase in ad spend on Google ...

    Jamie Smith/ Search Engine Watch- 27 readers -