Jamie Smith

  • Seven tips to squeeze more revenue from Google Shopping Ads

    Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results. A look at Merkle’s Q2 digital marketing report proves this point, as you see a 43% year-over-year increase in ad spend on Google ...

    Jamie Smith/ Search Engine Watch- 17 readers -
  • Eight steps for an advanced PPC competitor analysis

    What is your unique value? How do you separate yourself from the competition? I’m not asking what you came up with in a marketing meeting, but what really makes you better than the competition from your customer’s perspective? The battle for leads, customers and revenue through PPC advertising is fierce and it’s getting harder and harder to differentiate yourself.

    Jamie Smith/ Search Engine Watchin Paid Search- 15 readers -
  • 3 Reasons to Stop Bidding on 90 Percent of Your Keywords

    In Larry Kim's article, "Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords - Here's Why," he begins by talking about an AdWords account that's bidding on 273,000 keywords, but only gets impressions on 3,372 of them, which is about 1.2 percent. Here's a graph he used to show what this looks like: Larry does a great job explaining why this is ...

    Jamie Smith/ Search Engine Watch- 17 readers -
  • 7 Lessons From a Search Agency That Grew to More Than $2.5M in One Year

    Recently the competitive intelligence SaaS company iSpionage published a blog post titled "How a Search Marketing Agency Went From $0 to $2,500,000 in Revenue in One Year." It’s been a popular blog post, but it also ended up being 7,794 words long. Since that’s a lot of reading I decided to distill some of the lessons down into a quicker read for this post.

    Jamie Smith/ Search Engine Watch- 7 readers -
  • Search Marketing Reporting: 8 Metrics Clients Actually Care About

    Do you produce search marketing reports for clients? Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data? Remember the Dunkin’ Donuts commercial, "Time to Make the Donuts"? This is how most search marketers fe.

    Jamie Smith/ Search Engine Watchin Paid Search- 8 readers -
  • Search Marketing Reporting: 8 Metrics Clients Actually Care About

    Do you produce search marketing reports for clients? Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data? Remember the Dunkin’ Donuts commercial, "Time to Make the Donuts"? This is how most search marketers fe.

    Jamie Smith/ Search Engine Watchin Paid Search- 13 readers -
  • 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. The lessons are in no particular order, but include challenges from starting, running, growing, and automating processes to adding new ...

    Jamie Smith/ Search Engine Watchin Paid Search SEO- 5 readers -