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Have you ever noticed that some marketing campaigns have an elegance and sophistication to them that make them much more effective and powerful than other campaigns? You can probably think of a few examples of these great campaigns – their messaging, design and branding are so well crafted that they generate significantly more sales and revenues for the brands they support.
By now, you’ve come across a lot of blog posts that provide a list of tools you can use to spy on your competition, including this excellent post on the GetResponse Blog. The tools are designed to provide you with detailed information, which is terrific. After all, the starting point for any competitive analysis is to have good data that you can use to win the battles with your competitors.
If you could use software that increased the number of leads you generate by over 400%, would you use it? Marketing may mean different things to different businesses but, almost every business is dependent on marketing to generate quality sales leads. Therefore, it’s very important to manage time and resources effectively in favor of profitability.