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You’re living the dream. After months (or even years) of trying to get approval to purchase a legitimate marketing automation platform, you’re finally off to the races. Fully featured marketing automation platform? Check. Contacts added to database? Check. Emails designed and ready to deploy? Check. That’s great news. After all, you’ve worked hard to get things to this stage of the game.
If you want to get everything you can from marketing automation, you should go deep and think strategically about your customers and prospects. Marketing automation is here to stay and help businesses scale their customer base. So, the fact that the majority of businesses are now using it in one form or another is not hard to believe.
As the globe shrinks, we’re going to see more and more information and more and more people behaving in a similar fashion around the globe. This is why 4,000 marketing professionals registered to attend “11 Consumer Behavior Secrets To Improve Automated Marketing” webinar to listen to Jamie Turner.
Have you ever noticed that some marketing campaigns have an elegance and sophistication to them that make them much more effective and powerful than other campaigns? You can probably think of a few examples of these great campaigns – their messaging, design and branding are so well crafted that they generate significantly more sales and revenues for the brands they support.
By now, you’ve come across a lot of blog posts that provide a list of tools you can use to spy on your competition, including this excellent post on the GetResponse Blog. The tools are designed to provide you with detailed information, which is terrific. After all, the starting point for any competitive analysis is to have good data that you can use to win the battles with your competitors.
If you could use software that increased the number of leads you generate by over 400%, would you use it? Marketing may mean different things to different businesses but, almost every business is dependent on marketing to generate quality sales leads. Therefore, it’s very important to manage time and resources effectively in favor of profitability.