Jan Vels Jensen

  • How to deal with fake online reviews

    Online reviews are worthless, some would have us believe, because of the level of fake postings. However, with the right safeguards in place, fake reviews can be contained and dealt with. Here's why fake online reviews are becoming an exercise in futility for companies who want to game the system.

    Jan Vels Jensen/ Econsultancyin How To's- 6 readers -
  • What to do when consumer reviews turn ugly..

    While online reviews are a positive thing for businesses today, there can be some downsides. Discover how to deal with these and turn them into a positive for your company. Online reviews have a positive effect for businesses; according to our Trust Economy Report, they create the potential to generate 40% more revenue each year.

    Jan Vels Jensen/ Econsultancy- 8 readers -
  • Your guide to competing in the age of social proof

    In the world of social media, social networking and instant access to information, people have become more talkative than ever. So it comes as no surprise that when making a decision online, consumers look to the readily accessible experiences of others and have done so since the dawn of the internet.

    Jan Vels Jensen/ Econsultancy- 13 readers -