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Last session of the day, last session of Pubcon Las Vegas 2016. The crowd is clapping for everyone involved. It’s been a great conference this year (and we also heard some major Google news this morning, which was pretty cool). We’re here to hear from Jim Louderback, currently working with Wochit (he also does a bunch of other awesome things).
Gary Illyes announced today that Google is switching to a mobile-first index. More that 85% of Google’s search results are mobile-friendly already (one of the reasons you no longer see the “mobile friendly” label in results anymore). Even more interesting, more than half of all search queries are from mobile devices. We’re typing questions into our phones, and in many cases, verbally asking.
Not sure why to bother with voice search? Below’s a recap of the first half of today’s two-part session… Purna Virji, Senior Bing Ads PPC Training Manager at Microsoft, starts by asking how many of us have broken bones in our lives. She got hit by a motorcycle in India recently, and broke both of her wrists. She could not hold a book, she could not hold a remote.
How many of us go through our inbox inbox first thing in the morning? Most of us. How many times do we check our phones throughout the day? 200 times. We’re interrupted at work every 3 minutes, and it takes us 23 minutes to refocus. Debra Jasper challenges us. It’s easy for us to get a message out. It’s hard to get a messaging in.
Ashley Ward, CEO & Founder of Madhouse Matters (her one-person agency!) is kicking off our session. There are 400M advertisers on Facebook right now. 5 new Facebook profiles are created every second, and there are 1.3B daily users. Lots of people to reach with Facebook Ads. (Are you using them, yet?) There’s 13 different ad objectives. Don’t just pick one.
Good morning, everyone! We’re back for our second day of Pubcon Las Vegas 2016 coverage. Today, we’ll be mixing it up again – covering sessions on a variety of topics here and on Twitter. We’re kicking off the blog coverage today with Robert Scoble‘s keynote address. The room is packed for this talk, everyone armed with coffee (and Tylenol?) after last night’s networking shenanigans.
Another two-part session here today – we’re ready to share some key takeaways you need to know about remarketing. B2B Remarketing: Erin Heffernan, Account Director, Optimedia What Erin begins by looking at from a paid search point of view is the paid search conversion funnel. She knows the highest searched terms usually have the lowest conversion rate. They’re super generic.
It’s time for the afternoon keynote! We’re full from lunch and ready to listen in on the latest from Scott Monty. Scotts begins with a poem, a scene of snowy woods on the screens behind him. The reason he opens with Robert Frost’s “Stopping By Woods On A Snowy Evening” poem is that we, as marketers, can be inspired by anything if we simply choose to be observant enough.
Search is just one damned thing after another. It’s easy to feel like that, says Dixon Jones, marketing director of Majestic SEO. But it’s not actually true. It’s the same damn thing, over and over again. It’s links. There is so much information in a link. Links involve content, reach, influence, power, meaning, context, passion, intent, relevance… Links are connections.
I’m embarrassed to admit how little I’ve used Snapchat, which is why I’m pretty excited for this next session. First up, Kat Haselkorn, of Go Fish Digital. Snapchat’s not a passing trend. She’s a pretty terrible photographer, she admits, so she fails at Instagram. But Snapchat is more fun and frivolous, less demanding of your photo skills.
Good morning from Pubcon Las Vegas 2016! The Overit team is thrilled to be here (in booth #507) and ready for a few jam-packed days of sessions on all-things-marketing. This is the first of many sessions we’ll be covering this week (catch the full list here). Pubcon’s kicking off with a keynote by Scott Stratten of Unmarketing, co-author of books such as QR Codes Kill Kitte ...
In part 1, we figured out our goals, who we’re trying to reach, and what content marketing pieces we already have to work with. Now, let’s get to work. 6. What Is Your Editorial Calendar? You know your audience. It’s time to nail down what you’re going to offer them. Editorial calendars are the roadmap for your content creation.