Janet Driscoll Miller

  • The trouble with truth

    Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false perceptions. Clearly, creating false perceptions in mass media is a dangerous thing, and it can sway public opinion and policy greatly. But what about search engines and other content distributors? Even before the US election, German Chancellor Angela Me ...

    Janet Driscoll Miller/ Marketing Landin SEO Google Facebook- 10 readers -
  • Prepping SEO for 2017: it’s all about the ROI

    Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now.

    Janet Driscoll Miller/ Marketing Landin SEO- 19 readers -
  • Prepping SEO for 2017: it’s all about the ROI

    Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now.

    Janet Driscoll Miller/ Search Engine Landin SEO- 15 readers -
  • Making your content perform beyond just SEO

    Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s not sell content short! You have great content that’s generating organic traffic, but is it really doing all it can for you? Is it enough to have a popular, highly trafficked blog if it doesn’t actually convert? Whatever your website’s goals ...

    Janet Driscoll Miller/ Search Engine Landin SEO- 17 readers -
  • The ins and outs of an SEO audit

    Whether you’re taking on SEO for an existing website or getting ready to launch a new one, a comprehensive SEO audit is crucial to understanding what problems exist and what work needs to be done. At SMX West, three SEO audit experts shared their knowledge from start to finish on a proper SEO audit.

    Janet Driscoll Miller/ Search Engine Landin SEO- 19 readers -
  • Search Agency Metrics That Matter

    As SEOs, we’re always digging into data. But I often find that SEO consultants and agencies aren’t looking deeply into their own data at the metrics that really matter when running a business. Do You Over-serve Some Clients & Under-serve Others? We all know the old adage that the squeaky wheel gets the grease.

    Janet Driscoll Miller/ Search Engine Landin SEO- 13 readers -
  • Visualizing SEO: Why Visualizing SEO Data Matters

    A few weeks ago, I was at SMX East, and during the Advanced Technical SEO session, Ian Lurie of Portent Interactive gave a fantastic presentation about data visualization. That got me thinking further about why data visualization for SEO is so important. As SEOs, we have loads of data available to us, but data means nothing if it cannot help us make convincing arguments or r ...

    Janet Driscoll Miller/ Search Engine Landin SEO- 19 readers -
  • 12 Elements Of A Solid SEO Contract

    One of the most important tools in any agency or consultancy is the client contract. Contracts can be intimidating to some, but they don’t have to be. Think of a contract as simply an agreement between two parties about the work to be done. Essentially, that’s all a contract is: a documented mutual understanding. A good contract sets expectations and keeps them clear.

    Janet Driscoll Miller/ Search Engine Landin SEO- 50 readers -