Janet Driscoll Miller

  • Why microsites aren’t always ideal for SEO

    The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic. For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website for registration and informatio ...

    Janet Driscoll Miller/ Search Engine Landin SEO- 21 readers -
  • Top 6 tips for SEO for SaaS

    As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency was working for an online survey company, WebSurveyor, that was a competitor to Survey Monkey.

    Janet Driscoll Miller/ Search Engine Landin SEO- 17 readers -
  • 7 most important SEO focus areas for colleges and universities

    July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the top. Earlier this year, Chegg Enrollment Services and the National Research Center for College and University Admissions (NRCCUA) ...

    Janet Driscoll Miller/ Search Engine Landin SEO- 20 readers -
  • Mapping keywords to the buyer journey in SEO

    I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar.

    Janet Driscoll Miller/ Search Engine Landin SEO- 44 readers -
  • Missed link-building opportunities: Reclaiming broken links

    It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site. Or perhaps someone just inadvertently mistyped the URL they were linking to on your website. Certainly, 404 errors aren’t great for search engine indexing, but they also represent potential inbound ...

    Janet Driscoll Miller/ Search Engine Landin SEO- 26 readers -
  • The trouble with truth

    Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false perceptions. Clearly, creating false perceptions in mass media is a dangerous thing, and it can sway public opinion and policy greatly. But what about search engines and other content distributors? Even before the US election, German Chancellor Angela Me ...

    Janet Driscoll Miller/ Marketing Landin SEO Google Facebook- 17 readers -
  • Prepping SEO for 2017: it’s all about the ROI

    Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now.

    Janet Driscoll Miller/ Marketing Landin SEO- 23 readers -
  • Prepping SEO for 2017: it’s all about the ROI

    Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now.

    Janet Driscoll Miller/ Search Engine Landin SEO- 32 readers -