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A few months ago I gave a presentation about integrating press into SEO campaigns, specifically how to use HARO and how it could be used efficiently by small businesses. Since then I’ve heard a lot of stories from people (including a lot of agencies, to my surprise) who have had significant difficulties getting picked up through HARO.
Calling all designers, marketers, and creative peeps! Jotform, the versatile WYSIWYG form builder, is putting on a competition that will make you salivate. From now until December 4th you can submit your form designs using their Form Designer for a chance to win $7500. I’m lucky enough to be a judge for the contest, and I can’t wait to see the cool ideas that get submitted.
Working in the SEO industry in 2014 means something totally different than it did in 2010. Return on investment is at the forefront of everyone’s mind (as it should be), client and practitioner alike. This means that as we help clients in all kinds of industries, we need to make sure to do a good job of first understanding the intricacies of their organization, as well as bei ...
Meetup Attendees: to get the list of journalists mentioned in the presentation, click here. Simply select “make a copy” and you will have a copy of your own to use for outreach. What exactly does press mea ...