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Xight Interactive has been providing Technical SEO services for the past 5 years now, although our company is widely known for link building. Over the years, link building remained a vital part of digital marketing and I personally didn’t see any signs of slowing down. This is very apparent when seeing most dominant companies/entities thriving in search are very active in t ...
I recently built a website using Shopify (for testing purposes), and I’ve come to realize how almost effortless it is to setup/run an online business these days. As this Shopify tutorial demonstrates, Shopify makes it easier than ever to get started selling online What is more, you do not need to spend a lot of money to get started.
Content marketing has already solidified its stature as a powerhouse in the digital marketing realm. In growing a brand’s audience and customer base, it’s certainly proved how formidable the practice is, especially when integrated with other data-driven disciplines (like SEO). It’s no longer a trend. It has already forced its way to stay.
Weve teamed up with HostingFacts, Trellis and BuiltWith to create this data visualization of the top content management systems based on usage statistics this year. Note: The data we’ve compiled were only for non-ecommerce CMS. The Top 10 CMS Platforms based on usage: CMS Platform Total Sites WordPress ...
Last updated --- Friday, July 29, 2016 Update: This method for on-page optimization still remains to be very effective. However, there were changes in the research process of uncovering search terms that could be very valuable to your SEO efforts due to changes made in Google Analytics (“not provided” data).
Last updated --- Thursday, July 21, 2016 The best way to optimize your website for “Satisfaction”: Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast. With all the advancements in web and mobile technology, usage has also certainly changed in the past years.
Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are: Hard to replicate Prominently placed within pages that are constantly generating traffic (mos ...
Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics. While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.
Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content. The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition an ...
It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics. This tweet from Cyrus actually inspired me to write this post. I also remember Glen Dimaandal – one of the brilliant SEO minds here in the Philippines – believe in the same philosophy, on how solid content and technica ...
Being invited to be part of this year’s Marketing Festival (as one of the conference’s speakers) in Brno, Czech Republic – is certainly one of the highlights of my year, and definitely of my career as an SEO too. Below is my presentation for #mktfest – which mainly covers tactics and strategies for effective link acquisition campaigns, and how they all play in the new age of brand building.
When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business. A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.
Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign. That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).
Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age. With 3.5 billion searches being made each day (which is still stirring towards a consistent growth pattern); it only proves how more significant – and more competitive – search optimization will be for many businesses in the years to come.
Millions of web content get published every day - from blog posts, videos, podcasts, image-based up to interactive content. Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considering that there could be thousands of newly published content in your space each day (which will possibly grow even further in the coming years).
Deep broken link building: http://www.clambr.com/deep-broken-link-building/ Broken link building is when you find a broken link on someone's page, tell them about it and then suggest your link as a replacement. DEEP broken link building is when you go one step further and find every site linking to the same broken link and reach out to them too! You're ...
Many people already argue that links, as ranking signals, are getting less valuable. Google's search algorithm is still based on the link graph. Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology.
Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing - given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium). Building an email list (and continuously growing it) is so crucial for any type of business nowadays.
This entry is a guest post by Glen Dimaandal, the Online Marketing Manager at Emerson Network Power, a business platform of Emerson Electric Co. He is also the founder and CEO of GlenDemands Inc, a Philippine-based SEO and Content Consulting firm. By now, we've all come to terms with the fact that it's practically impossible to succeed in SEO without having great content.