jason decker

  • 3 digital marketing opportunities for franchises

    Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, Address and Phone Number (NAP) accuracy, maintenance and distribution of local business listings, proactive management of Google My Busin ...

    Marketing Land- 20 readers -
  • 3 digital marketing opportunities for franchises

    Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, Address and Phone Number (NAP) accuracy, maintenance and distribution of local business listings, proactive management of Google My Busin ...

    Search Engine Landin SEO- 9 readers -
  • Why “near me” is critically important for multi-location businesses

    Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright intimidating! What’s difficult for one local business is even more difficult for a company with multiple locations. One of the hottest topics in local search today is the rapidly increasing popularity of “near me” and “nearby” searches.

    Marketing Landin SEO Google- 9 readers -
  • Why “near me” is critically important for multi-location businesses

    Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright intimidating! What’s difficult for one local business is even more difficult for a company with multiple locations. One of the hottest topics in local search today is the rapidly increasing popularity of “near me” and “nearby” searches.

    Search Engine Landin SEO- 7 readers -
  • 5 Trends In Local Search In 2015

    Local Search is a constantly changing landscape, and that certainly has been the case in 2015! The power of local search for a local business cannot be underestimated. A Bright Local study found that local search is the most effective digital marketing channel for local businesses. Here are my top five takeaways from a crazy year in local search. 1.

    Marketing Landin SEO- 6 readers -
    Earlier about the same topic:
  • 5 Trends In Local Search In 2015

    Local Search is a constantly changing landscape, and that certainly has been the case in 2015! The power of local search for a local business cannot be underestimated. A Bright Local study found that local search is the most effective digital marketing channel for local businesses. Here are my top five takeaways from a crazy year in local search. 1.

    Search Engine Landin SEO- 19 readers -
  • The New Google Local Search Display

    In early August 2015, Google released a new local search display format that will have a major impact on local businesses. The update was not a change in local search ranking factors, but rather a change in the way local business information is displayed on the search engine results page (SERP). In the past, Google displayed a variety of organic and local results.

    Search Engine Landin SEO Google- 26 readers -
  • How Large Multi-Location Businesses Can Dominate In Local Search

    Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. It’s a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands of miles. This article is meant to serve as a guide for those performing enterprise local search.

    Search Engine Landin SEO Google How To's- 24 readers -