- Our Blog
We’ve been talking a lot about the benefits of using marketing automation. It’s true that every business can leverage technology to accomplish marketing tasks but it doesn’t mean that you should automate everything. In this webinar Jason Falls explores the human side of marketing automation and focuses at the parts of marketing communication that shouldn’t be automated.
Job search sites are a dime a dozen. There are so many of them a few of them even try to differentiate themselves by claiming to be, “the eHarmony” for jobs. According to Dr. Neil Clark Warren, the founder of eHarmony, “They’re not.” Now his company has a legit product to prove it and it’s way more smart and sophisticated than you might think.
Published 1 min ago 33 The 2015 State of Search Industry Report from the SEMPRO Research Committee, Search Engine Land and Marketing Land is out and offers a nice look at where many search-based marketers’ heads are when it comes to digital marketing focus, spend and more. I say search-based marketers because the online survey of 500 professionals is primary focused o ...
Published 1 min ago 31 When Kettle brand chips launched its new Maple Bacon flavor in 2013, they were nervous. The new product was a big risk for the small consumer snack company. Its Sea Salt and New York Cheddar products were faring well. Why spend a ton of money for another option that may or may not do well with consumers? When it launched, the online conversation ...
Published 1 min ago 28 “We want to win the search for ‘best helicopter shellacker in North Dakota!’” the client said. Unfortunately, they were meeting with a new SEO firm that just wanted to make money. So they spent a few thousand dollars and got 10 blog posts and some link building that made sure when anyone Googled, “best helicopter shellacker in North Dakota,” they ranked first.
Published 1 min ago 43 While it took them almost a year to warm us all up to the idea, Facebook has finally thrown down the organic reach gauntlet publicly, saying that promotional brand page posts are going to be further filtered out of people’s newsfeeds. This after the alleged September 2013 organic reach controversy that saw some brand post’s reach drop 50 percent o ...
Executive's Corner, Facebook, Paid Media, Shared Media, Social Promotion While it took them almost a year to warm us all up to the idea, Facebook has finally thrown down the organic reach gauntlet publicly, saying that promotional brand page posts are going to be further filtered out of people’s newsfeeds.
The trend of growing a company’s digital spend is quite delightful. Digital marketing professionals certainly enjoy the market’s following of our lead – not to mention consumer trends – and growing their budgets, staff and resources devoted to web, technology and the like. But it never ceases to amaze me how those dollars are appropriated.
In one of the better lead-ins to a product pitch I’ve experienced in a while, Jacob Markiewicz asked me an interesting question on Twitter recently. @JasonFalls As a speaker and social media expert, what do you think about the idea that social media doesn’t truly utilize face-to-face? — Jacob Markiewicz (@JacobMarkiewicz) July 30, 2014 The ensuing conversation was great food for thought.
The fact that LinkedIn users can now publish what are essentially blog posts directly in the network’s platform is both a boon for professionals and a counter-intuitive head-scratcher for many. The boon is simple: This is where professionals go to network, find new hires, new jobs and new connections and such.