Jason Fidler

  • Thanksgiving Weekend 2015: Small Biz Saturday Soars and an Amazing New Record

    We had a sneaking suspicion that Thanksgiving Weekend 2015 was going to be a busy time for small business marketers. Based on what we saw last year, we were prepared for a flurry of email activity. But once again, even with our high expectations, we continue to be impressed by just how big a role email plays in our small business customers’ holiday marketing efforts.

    Jason Fidler/ Constant Contactin EMail- 14 readers -
  • Introducing Constant Contact’s Tool for Facebook Advertising

    You know that Facebook can be a powerful tool for your small business or organization. And with Facebook Ads, its influence is only growing. Consider this: more than 45 million small businesses have active Facebook Pages. When you add in the fact that small businesses cite email as the top marketing tool to drive customer loyalty, combining Facebook and email for a one-two pun ...

    Jason Fidler/ Constant Contactin Social- 19 readers -
  • [New Data] 3 Proven Tactics to Increase Your Email Open Rate

    Business owners spend a lot of time thinking about how to increase their email open rates. After every email you send, you eagerly check your reports and take a look at your open rate results. Are they going up? Going down? Do some of our customers open your emails more than others? Was your subject line the best it could be? At Constant Contact, we do our best to help you in ...

    Jason Fidler/ Constant Contactin EMail- 14 readers -
  • The What, When, and Who of Successful Emails

    Here at Constant Contact, we’re always uncovering new data to help you create effective email campaigns. Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to ensure that small businesses and organizations are getting all the best information possible.

    Jason Fidler/ Constant Contactin EMail- 17 readers -
  • Thanksgiving Weekend 2014 Part II: #GivingTuesday Takes Off and Retail Rules

    Earlier this week we took a look at the incredible amount of emails sent by small businesses over Thanksgiving Weekend, and in particular the huge jump in email volume between Cyber Monday in 2013 and 2014. This time around, we’re exploring what happened on #GivingTuesday — the Tuesday after Cyber Monday devoted to giving back — as well a few interesting trends we saw among sp ...

    Jason Fidler/ Constant Contact- 11 readers -
  • Thanksgiving Weekend 2014: What We Saw This Year

    One word: Whoa. You and other small business owners were busy yesterday, that’s for sure! The numbers just came in, and yesterday — Cyber Monday 2014 — saw more customer emails sent from Constant Contact’s servers than any other day in our company’s history: 365,306,439 emails, to be exact. That’s a little over one email a day for the next million years! Delving a little deepe ...

    Jason Fidler/ Constant Contactin EMail- 15 readers -
  • [Infographic] Small Businesses Are Putting Small Data to Good Use

    With the holiday season already once again upon us, we wanted to see what small businesses were planning for their holiday marketing. Specifically, this year we wanted to take a look at how small businesses are using data to help inform their marketing decisions. To find out, last month we sent out a survey to over 1,200 small businesses, asking them about data, both “Big Data ...

    Jason Fidler/ Constant Contactin Social EMail- 16 readers -
  • How Would You Spend $10,000 on Marketing?

    Constant Contact’s Small Business Innovation Program, our new accelerator program designed to support entrepreneurs and startups as they solve problems for small businesses, is wrapping up its first class at the end of this month. The four startups selected for the inaugural class have worked closely with the Constant Contact Innovation Team, participating in workshops, tutori ...

    Jason Fidler/ Constant Contactin SEO Facebook How To's- 20 readers -
  • [Infographic] Mobile Madness: Small Business Mobile Adoption on the Rise

    Recently, we set out to learn more about how small businesses are using mobile technology to help run, market, and grow their business. We interviewed more than 540 small business owners and asked them specific questions about what role, if any, mobile has in their day-to-day business life. Throughout our conversations, one thing was clear: mobile technology is everywhere, an ...

    Jason Fidler/ Constant Contactin Mobile- 29 readers -
  • How to Use Customer Feedback to Improve Your Business

    It has been said that customer feedback is one of the most valuable gifts a business can receive. Which is true, but sometimes collecting that feedback can be a challenge. Just ask, Scott Jangro and Damien Ambrose, founders of content marketing platform Shareist. Shareist participated in the pilot of the Constant Contact Small Business Innovation Program, a new program designe ...

    Jason Fidler/ Constant Contact- 14 readers -
  • Announcing the Inaugural Class of the Small Business Innovation Program

    Back in January, we announced the launch of the Small Business Innovation Program, a new program designed to support entrepreneurs and startups as they solve problems for small businesses through the development of new products, features, and services. We received over 100 applications for our first class of startups for the program, and today we’re happy to announce the four ...

    Jason Fidler/ Constant Contact- 17 readers -