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As the Cleveland Cavaliers face the Golden State Warriors in the NBA Finals, it marks LeBron James’ fifth consecutive NBA championship appearance. The last player to appear in five consecutive NBA Finals was Bill Russell in 1966. What is almost as impressive as LeBron’s on-the-court achievements, is what he has accomplished off the court from a marketing perspective.
Regardless of how hard you try, your ex-boyfriend or girlfriend can be nearly impossible to forget about. You have forged memories with this person (both good and bad) over a certain timespan that are hard to let go. On some days, Facebook can feel like you ex, even to the most social media-savvy marketer.
“Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.” This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author. When it comes to online marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential.
It is hard to believe that 2015 is right around the corner. As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to invest into and what platforms should receive more exposure for 2015? Malcolm X was quoted as saying; “The future belon ...
Twitter recently announced that it has started to add content to users’ timelines, and it will continue. Facebook uses the Edgerank algorithm, which was developed by Facebook to govern what is displayed and how high the display is placed on the News Feed. YouTube continuously plays pre-roll videos before sports clips that you try and watch.
If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget which will lead to a more effective strategy.
Social media junkies have taken notice that organic Facebook interaction has decreased dramatically. As mentioned in a recent blog post, research is showing that only 4% or less of people are seeing your page updates in their newsfeeds when you post on Facebook. If you want to generate more organic interaction without having to reach into your wallet to promote every post, ca ...