jason puckett

  • The anatomy of ad copy relevance: The new Google standard

    Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the three main factors that make up Quality Score. Relevance is a metric which evaluates how pertinent your ad creative is to your account structure and keywords. At AdBasis, we have spent Q1 speaking with enterprise-level advertisers about ch ...

    Search Engine Landin SEO Google- 13 readers -
  • Ad copy hack for your AdWords pathways

    The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts in AdWords account structures. The ad copy advice that follows can help improve ad copy relevance easily, at scale. Shift in AdWords account structures Throughout 2016, we have seen a major debate regarding the concept of ...

    Marketing Landin Paid Search SEO Google- 24 readers -
    Earlier about the same topic:
  • Ad copy hack for your AdWords pathways

    The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts in AdWords account structures. The ad copy advice that follows can help improve ad copy relevance easily, at scale. Shift in AdWords account structures Throughout 2016, we have seen a major debate regarding the concept of ...

    Search Engine Landin Paid Search SEO Google- 25 readers -
  • The dust has settled on AdWords expanded text ads. What now?

    In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time, Google had recently eliminated right-rail ads, and it was making people nervous. When the expanded text ads announcement was released, it sent the SEM world into a frenzy. People panicked.

    Search Engine Landin Google- 15 readers -
  • A/B Testing Over $1M Worth of Display Ads – 5 Things We Learned

    The open-endedness of display ads can make testing and optimization challenging. The question “Where do I begin?” has run through the minds of account managers and designers alike for many years. At AdBasis, we analyzed display ad meta data from more than 60 eCommerce and SaaS companies, looking at the variation meta data associated with ad design and comparing it to performance.

    3Q Digital- 17 readers -