jason puckett

  • The dust has settled on AdWords expanded text ads. What now?

    In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time, Google had recently eliminated right-rail ads, and it was making people nervous. When the expanded text ads announcement was released, it sent the SEM world into a frenzy. People panicked.

    Search Engine Landin Google- 8 readers -
  • A/B Testing Over $1M Worth of Display Ads – 5 Things We Learned

    The open-endedness of display ads can make testing and optimization challenging. The question “Where do I begin?” has run through the minds of account managers and designers alike for many years. At AdBasis, we analyzed display ad meta data from more than 60 eCommerce and SaaS companies, looking at the variation meta data associated with ad design and comparing it to performance.

    3Q Digital- 14 readers -