Jason Tabeling

  • Why local matters, even for national advertisers

    There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features. These features like Customer Match and Custom Audiences allow advertisers to target consumers based on previous data captured. These targeting capabilities have been incredible at driving improved return on investment.

    Jason Tabeling/ Search Engine Watchin Social- 25 readers -
  • Online-to-offline search value is exploding with ‘near me’ searches

    A few months ago I carried out a deep dive to see how much a single keyword can matter. The focus was on the keyword “best.” I thought I would take some time to look into another keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.” Below is the Google Insights trend for that phrase over the last decade.

    Jason Tabeling/ Search Engine Watch- 17 readers -
  • How paid and organic SEO results overlap in 2016

    This year marks the seventh year that I’ve written an article on the overlap of paid and organic search. For many of those years, the landscape was largely unchanged and it was simply a review of how well brands aligned their paid and organic efforts. However, this year is different. For the first time ever, mobile searches on Google exceeded desktop.

    Jason Tabeling/ Search Engine Watch- 40 readers -
  • Should you be paying more attention to DuckDuckGo?

    The Goliath in any industry will always have their version of David. Sometimes they may have more than one. Right now Google has their standard competitors and a recent upstart called DuckDuckGo. Just like Ello was to Facebook, DuckDuckGo will not retain or use consumer data. This has caused a lot of digital media outlets to cover this challenging newcomer.

    Jason Tabeling/ Search Engine Watch- 23 readers -
  • Should you be paying more attention to DuckDuckGo?

    The Goliath in any industry will always have their version of David. Sometimes they may have more than one. Right now Google has their standard competitors and a recent upstart called DuckDuckGo. Just like Ello was to Facebook, DuckDuckGo will not retain or use consumer data. This has caused a lot of digital media outlets to cover this challenging newcomer.

    Jason Tabeling/ Search Engine Watch- 6 readers -
    Earlier about the same topic: