Jason Tabeling

  • Why local matters, even for national advertisers

    There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features. These features like Customer Match and Custom Audiences allow advertisers to target consumers based on previous data captured. These targeting capabilities have been incredible at driving improved return on investment.

    Jason Tabeling/ Search Engine Watchin Social- 12 readers -
  • Online-to-offline search value is exploding with ‘near me’ searches

    A few months ago I carried out a deep dive to see how much a single keyword can matter. The focus was on the keyword “best.” I thought I would take some time to look into another keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.” Below is the Google Insights trend for that phrase over the last decade.

    Jason Tabeling/ Search Engine Watch- 7 readers -
  • How paid and organic SEO results overlap in 2016

    This year marks the seventh year that I’ve written an article on the overlap of paid and organic search. For many of those years, the landscape was largely unchanged and it was simply a review of how well brands aligned their paid and organic efforts. However, this year is different. For the first time ever, mobile searches on Google exceeded desktop.

    Jason Tabeling/ Search Engine Watch- 23 readers -
  • Should you be paying more attention to DuckDuckGo?

    The Goliath in any industry will always have their version of David. Sometimes they may have more than one. Right now Google has their standard competitors and a recent upstart called DuckDuckGo. Just like Ello was to Facebook, DuckDuckGo will not retain or use consumer data. This has caused a lot of digital media outlets to cover this challenging newcomer.

    Jason Tabeling/ Search Engine Watch- 15 readers -
  • Should you be paying more attention to DuckDuckGo?

    The Goliath in any industry will always have their version of David. Sometimes they may have more than one. Right now Google has their standard competitors and a recent upstart called DuckDuckGo. Just like Ello was to Facebook, DuckDuckGo will not retain or use consumer data. This has caused a lot of digital media outlets to cover this challenging newcomer.

    Jason Tabeling/ Search Engine Watch- 5 readers -
  • 3 Tips For Addressing the Rising Cost of Branded CPCs

    There has been a lot of talk recently about Google's CPC prices and what is influencing its decreases over the past few quarters. Many have said that mobile is a big cause, while Google has offered up YouTube as one of the key drivers. Whatever the reason, CPCs have decreased each of the last 11 quarters.

    Jason Tabeling/ Search Engine Watch- 14 readers -
  • Why Do Organic and Paid Search Traffic Have So Much Crossover?

    I started writing for Search Engine Watch in July 2009. It has provided me some incredible opportunities to meet new people and learn new things, as well as a forum to write something each month that hopefully helps others get better in the space. I'm grateful for the opportunity. One of my favorite topics during this time has been watching the paid and organic search space, ...

    Jason Tabeling/ Search Engine Watchin Paid Search- 28 readers -
  • Keywords on Mobile: Not Comparable to Desktop

    Last week Google confirmed that smartphone searches now exceed desktop searches in 10 countries. WOW. That was fast. Despite this fact, many brand marketers still haven't figured out what to do with mobile. The direct conversations that brands have grown accustomed to via desktop just aren't there, so new solutions are being created.

    Jason Tabeling/ Search Engine Watch- 9 readers -
  • 3 Underused Insights From AdWords’ Dimensions Tab

    When it comes to finding insights about search performance that will make meaningful changes, people typically head right for bid and ad copy changes. There is no question about the value of using data to optimize your account with these levers. However, there are so many other levers that search marketers too often lose sight of and that is where the opportunities come in.

    Jason Tabeling/ Search Engine Watchin Paid Search- 6 readers -
  • 4 Pitfalls to Avoid Heading Into the Holidays

    Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. The National Retail Federation is forecasting the largest growth year since 2011, with 4.1 percent growth. Shop.

    Jason Tabeling/ Search Engine Watchin Google- 4 readers -
  • 4 Reasons Why Attribution Is So Hard

    One of the biggest challenges search marketers face today is their ability to fully understand the value of their keywords. We struggle with questions like: What is the value of non-branded terms? How does my online spend impact offline conversion? Where does mobile fit into the equation? All these questions are not unique to search, but apply to of all digital media and really all media.

    Jason Tabeling/ Search Engine Watchin Social SEO- 3 readers -
  • Paid Media Is the Future

    We know as digital marketers that the landscape has evolved to a complex world of options. "Back in the day" of digital advertising you could spend your money with Google for search and the rest went to the portals (AOL, MSN, Yahoo). Now we live in a world where Google still has a large market share, but the rest has shifted to social platforms like Facebook, Twitter, and eve ...

    Jason Tabeling/ Search Engine Watchin Paid Search- 6 readers -