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Marketers grapple with digital everyday. Why? Because the laws of marketing have changed. These five laws can help you navigate the torid waters of today's digital marketing. Is digital marketing really different than any other type of marketing? What’s funny is that’s not quite the right way to look at it. Digital marketing isn’t a type of marketing, it’s a way to market.
The buyer's journey isn't what it used to be. Thanks to the transformational nature of the digital world, the buyer's journey has been radically changed. In order to reach today's buyer, marketers must understand the new realities of this journey and align their digital and content strategies to them. We've all heard of the 'buyer’s journey.