Jason Warnock

  • Making sense of the latest trends in digital retail

    One of the things I love about my job is that marketing is constantly evolving. Just when you think you have mastered the latest tools and strategies, a whole new generation of technologies emerges, creating opportunities for marketers to take their work in exciting directions. Last month, a group of my colleagues attended Shop.

    Jason Warnock/ Marketing Land- 10 readers -
  • The genius of easy-click emails

    Like hundreds of thousands of other travelers, I was a victim of the Delta flight fiasco in early August. After a day filled with flight cancellations and an alternate booking with WestJet, I checked my inbox and discovered an email from Expedia asking me to rate my experience. The email was simple and elegant and consisted of just five words: “Happy with your WestJet Trip?” ...

    Jason Warnock/ Marketing Landin EMail- 7 readers -
  • What Pokémon Go can teach us about email marketing

    Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented reality is everywhere, especially in branding and marketing circles. Pokémon Go is not the first app to integrate augmented reality technology into its platform, but it is certainly the most popular.

    Jason Warnock/ Marketing Landin EMail- 10 readers -
  • What marketers need to know about DMARC

    Last month, reports surfaced that Google and Microsoft this year plan to update their policies related to DMARC (Domain-based Message Authentication, Reporting & Conformance), a change that could cause some brands’ deliverability rates to plummet. Change is coming. DMARC authentication is becoming an important part of the email marketing landscape, and if marketers aren’ ...

    Jason Warnock/ Marketing Landin EMail- 7 readers -
  • Secrets for digital commerce success in 2016

    Multi-channel. Big data. Personalization. These are just some of the words that have been used to describe best practices for digital commerce in 2016. But the problem is that they are too generic to offer practical benefits for online brands. Instead of delivering wins, they create confusion and frustration for marketers. To get ahead in today’s marketplace, you need details.

    Jason Warnock/ Marketing Land- 10 readers -
  • Making Father’s Day count: How-to tips for email marketers

    Holiday-themed email campaigns can be serious revenue drivers for consumer brands. With Father’s Day just around the corner, have you thought about how you will adapt your email marketing strategy to optimize opens, clicks and conversions? Recently, I took a look at the most effective marketing campaigns for Mother’s Day and was surprised by some of the things I found — insi ...

    Jason Warnock/ Marketing Landin EMail- 8 readers -
  • The need for speed in email marketing

    The marketplace moves at the speed of light. Email marketing technology? Not so much. Now more than ever, marketers have a need for speed — nimble technologies that help us respond to real-time opportunities by targeting key audience segments. Big data equals slow data Customer data is the fuel that drives effective marketing campaigns.

    Jason Warnock/ Marketing Landin EMail- 10 readers -
  • We’re reaching the tipping point in mobile commerce

    Have you noticed what’s going on with mobile? Mobile revenue is at a record high, as more and more consumers use their smartphones to complete purchases. Although positive sentiment toward mobile commerce has been building for several years, we may finally be approaching the tipping point — the moment when the marketplace accepts mobile as a primary purchasing channel.

    Jason Warnock/ Marketing Landin EMail- 11 readers -
  • Why Virtual Reality May Become The New Normal In Email Marketing

    Immersion is the next big milestone in consumer technology. Armed with an expanding range of virtual reality (VR) technologies, consumers are poised to consume content not as spectators, but as participants in a three-dimensional, 360-degree virtual universe. But if you think the practical applications of immersive VR experiences are limited to movies and video games, you co ...

    Jason Warnock/ Marketing Landin EMail- 18 readers -
  • The Wonderful World Of One-Click Mobile Buying

    It’s a brave new world in online retail, as mobile purchasing tops the short list of hot online retail trends for 2016. But while consumers are clamoring for mobile purchasing mechanisms, many brands simply aren’t prepared to deliver high-quality mobile buying experiences. Ready or not, mobile buying is here.

    Jason Warnock/ Marketing Land- 16 readers -
  • Why Synergistic Email Marketing Makes Sense

    We’ve all heard about how predictive intelligence is changing email marketing. The use of predictive models to generate offers based on user profiles, behaviors and other variables has obvious benefits for both brands and users. One of the reasons predictive intelligence is so useful is that it places the brand smack-dab in the middle of the consumer’s existing life patterns ...

    Jason Warnock/ Marketing Landin EMail- 12 readers -
  • Can The Timehop Concept Work For Email Marketing?

    With more than six million daily users, the Timehop app has clearly resonated with consumers. It’s a fun app, but it can also feel a little daunting because it forces you to face moments from your past by automatically retrieving old photos and posts from Facebook, Twitter, Instagram and other social media sites.

    Jason Warnock/ Marketing Landin EMail- 6 readers -
  • The Cost Of Keeping A Brand Advocate Onboard And Engaged

    In last month’s column, I discussed how your brand can convert subscribers into salespeople. But moving people from the subscriber category to the brand advocate category is just the beginning of the advocacy lifecycle. Now that you have identified brand influencers and defined rewards packages, how do you maintain engagement beyond the initial interaction? And just as impor ...

    Jason Warnock/ Marketing Landin Social EMail- 19 readers -
  • Maintaining Brand Momentum Post-Super Bowl

    Whether you are thrilled or crushed with the outcome of Sunday’s game, the real winners are the marketers who executed clever campaigns that motivated consumers to buy. The biggest brand winners aren’t necessarily the ones that spent over $4 million dollars on 30 seconds of airtime. Brands that engage on other, less costly channels have as good a chance of standing out.

    Jason Warnock/ Marketing Landin EMail- 13 readers -