jason woudsma

  • A Social Media Manager’s Toolbox

    There are a lot of tools out there for those working in social media marketing. Some try to do everything at once and others focus on doing one thing really, really well. There are tools for posting, writing, reporting, responding, growing and so on. With so many options and such a wide variety of tools available, which should you use? Should you try to find something that do ...

    Rise to the Topin Social- 21 readers -
  • Who Are You at the Party? Or, Choosing a Brand Voice on Social Media

    Social media gives brands the opportunity to interact with fans, followers and customers in a unique way. You have a direct line to your customers, and you have a platform on which to share your voice. But what does that voice sound like? When someone interacts with your brand on social media, what impression will you have on them? Brand voice is an essential part of your so ...

    Rise to the Topin Social- 16 readers -
  • Build Your Business with Facebook Ads that Actually Convert!

    Facebook Ads are quickly becoming the new normal for small- and medium-sized businesses when it comes to online advertising spending. Yet it’s important to note that Facebook Ads aren’t the same as Google Ads. Facebook Ads require you to grab the attention of someone who isn’t specifically searching for a product or service. You’re reaching out to people at the very top of the sales funnel.

    Rise to the Topin Social- 68 readers -
  • Why Organization Is Essential To Being A Social Media Manager

    Today’s social media manager must be a master of many domains. They own multiple platforms with a variety of rules, guidelines and best practices for each. They must keep in mind the different brand voice and tone for each client and they have to make sure not to overlap. The social media manager must also be attentive to the communities he or she presides over, ready to answer ...

    Rise to the Top- 77 readers -
  • Why Organization is Essential to Being a Social Media Manager

    Today’s social media manager must be a master of many domains. They own multiple platforms with a variety of rules, guidelines and best practices for each. They must keep in mind the different brand voice and tone for each client and they have to make sure not to overlap. The social media manager must also be attentive to the communities he or she presides over, ready to answe ...

    Rise to the Topin Social- 116 readers -