Jay Acunzo

  • 3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out

    Every morning, I commute to work with about 20 of my closest friends. And they all fit neatly in my pocket. OK, so I’m really talking about podcasts. There aren’t actual tiny people in my pocket. Except for Steve, the tiny person who lives in my pocket. Obviously. Anyway, if you’re a fan of podcasts like I am, you’ll know why I dubbed them my “friends.” Each show feels built just for you.

    Jay Acunzo/ Content Marketing Institute- 15 readers -
  • The Biggest Missed Opportunity in Influencer Marketing

    Unless you’ve been living under a rock buried underneath a larger, Wi-Fi-proof rock, you’ve probably heard the phrase “influencer marketing.” The idea is: A relationship has been established over time between two sides (also known as “a relationship”). In this case, the relationship is between a collective of mission-aligned individuals known to the world as a brand and an ind ...

    Jay Acunzo/ The Content Strategist- 15 readers -
  • 3 Unthinkable Behaviors Behind Truly Creative Content Marketers

    Before we get into all that delicious content marketing stuff, let’s talk about eating ice cream for a second. (Stay with me, folks. It’s gonna get weirder before it gets normal again.) When you eat a bowl of ice cream, is your goal to get to an end result as fast as possible? Do you turn to a friend or maybe a professional ice-cream-eating freelancer and say, “Hey, can you f ...

    Jay Acunzo/ Content Marketing Institutein Content- 19 readers -
  • The Jargon Monster: What Is Content Marketing, Really?

    This article originally appeared on Medium. I’d like you to meet someone. This is the Jargon Monster. And he is a jerk. I’d like you to meet someone else… This is the Naked Little Truth. He’s naked. Also, he always tells the truth. (I know, I know, he should have a less confusing name…) The best part of the NLT’s truth-telling is that it’s always delivered in plain Eng ...

    Jay Acunzo/ The Content Strategistin Content- 20 readers -