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Dealing with complainers and haters in social media can, of course, be tricky. What you need is a framework for how to do it right. This is that framework: F-E-A-R-S: You may notice that I didn’t include “be fast” as a specific component. This is because it is axiomatic. Today, nearly 40% of all social media complainers who expect a response, expect that response to arrive ...
Haters are the early warning detection system for your business, much like a canary in a coal mine. Haters are not the problem … ignoring them is. In fact, haters are your most important customers because when they complain, they provide free market research about what you can improve and how you can use content marketing to prevent future complaints.
Published 1 min ago 33 Where’d the numbers go? Legions of bloggers and website publishers logged on November 21 to discover that the familiar digits displaying the number of Twitter shares on their content had disappeared. Imagine if you woke up tomorrow and all the street numbers had been washed away.
Digital marketing education is changing, and we’re changing too. Starting today, we are completely overhauling our email. Starting today, we are launching…. Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. Each day (M-Th) we select a topic and provide you the 3 best resources about that topic from across the Web.
What’s the best way to build a brand from scratch? By listening to other people. Vincent Rescigno asked me on Facebook if I would cover this topic, and so I am. Thank you for the question, Vincent. If you’ve got a topic that you want me to talk about on Jay Today, leave me a comment on Facebook, Google+, YouTube, or other.
The Future of Twitter Joel Comm is an author, speaker, entrepreneur, and consultant. He and Dave Taylor just co-wrote “twitter power 3.0,” the latest edition of his book first written in 2009. Joel has always been fascinated by computers and the internet, starting with his first TRS-80 Model 1 in 1980. In 1995, he started one of the first 18,000 websites in the world.
I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros, Content Pros, and Jay Today). Feedback and reaction were so strong, I decided to expand and enhance the piece, and turn it into a downloadable Slideshare presentation: How to produce a podcast in 15 steps from Convince and Convert How to produce ...
From his blog, to his podcast, to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner, CEO/Founder of Social Media Examiner, is a leading voice on all things social media. His blog alone has about 10 million people a year visiting and 340,000 email subscribers who get an email from him every day.
Image via BigStockPhoto.com Get all JayToday episodes at http://jaytoday.tv Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed.
According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such. Instead, they operate as real people, united by a common cause under the umbrella and auspic ...
A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. Brian’s background is in technology, so a large part of what he does is help brands embrace social media technology.
Get all JayToday episodes at http://jaytoday.tv In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was an average guide.
The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Some of these online conversation venues were organized by and for hobbyists, such as KarateForums.
Trust the Locals Tony Saucier is the Director of Social Media at Life Time Fitness. Life Time Fitness currently has 114 health and fitness clubs across the U.S. and Canada. In addition, they offer athletic events, like the Miami Marathon they just hosted, as well as digital online-only products (planning tools, workout videos, connections to personal trainers and registered dietitians, etc.
February 4, 2015 Little Things Make a Big Customer Experience Difference by Jay Baer Leave a Comment Get all JayToday episodes at http://jaytoday.tv When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince & Convert Team Strategic Planning Session.
Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode). We also produce Social Pros, the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly.
Permission to Procrastinate In addition to co-founding Southwestern Consulting, a coaching and consulting company for sales professionals, Rory Vaden is the author of bestselling Take the Stairs: 7 Steps to Achieving True Success. He joins us on Social Pros today to talk about his latest book, released on January 6th, Procrastinate on Purpose: 5 Permissions to Multiply Your Time ...
Image via BigStockPhoto.com The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that.
My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” (Visit here to pre-order) One of the issues Ryan diagnoses in the book is that businesspeople often worry about letting out their “brand secrets” and fret about sharing their “secret sauce”? He asked me what I thought about “secret sauce” and its impact on content marketing.
Next-Level Networking Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Today she shares her knowledge and expertise (free of charge!) on the Social Pros Podcast. Optimize Your LinkedIn Page The first thing to remember is that LinkedIn is great for SEO, so rem ...