jay hidalgo

  • Make Your Demand Generation More Effective With These 3 Processes

    I’ve been in the marketing and sales world for nearly 25 years, and have worked with hundreds of marketers. No matter their backgrounds (e.g., enterprise vs. startup, B2B vs. B2C, etc.), marketers most often ask me, “Why isn’t my demand generation more effective?” In my experience, the simple answer is “focus on your buyer.

    Content Marketing Institute- 10 readers -