jay shemenski

  • An Agency Perspective on Social Media Measurement and Optimization

    When moving from the brand side to an agency, there can be a steep learning curve and quite a few changes. These changes include a fast pace, balancing multiple accounts, and an increase in presenting. Having recently made this switch, one of the most noticeable differences — on top of those previously mentioned — is how measurement and optimization are conducted.

    Simply Measuredin Social- 32 readers -
  • The 3 Types of Social Media Metrics That Matter to You

    Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success.

    Simply Measuredin Affiliate Social- 20 readers -
  • Is Social Media the New TV for Brands?

    Traditional TV viewership is declining and streaming services are picking up the slack — this is what the numbers are showing. More specifically, the rate at which this trend is happening differs along generational lines and the United States has seen an 11% decrease in time spent watching traditional TV from 2010 to 2016.

    Simply Measuredin Social- 23 readers -
  • The Benefits of Facebook’s Preferred Audience Tool

    Back in January, Facebook announced a new tool, called Preferred Audience, to optimize and target organic posts to specific audiences. Unlike its predecessor, Interest Targeting —which did not show posts to profiles that did not meet the targeting criteria —Preferred Audience allows posts to appear anywhere on Facebook while prioritizing the information for people who meet the ...

    Simply Measuredin Social- 31 readers -
  • How Harvard Medical School Earned 20 Million Video Views in 4 days

    There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently on a video we produced at Harvard Medical School. Social Video Cheat Sheets Download In under a week, the video received more than 20 million views; trended on Facebook, YouTube, and Reddit; and had placements on over 50 digital outlets including CNN, Wired, Vox, Gizmo ...

    Simply Measuredin Social How To's- 19 readers -
  • How to Prioritize Your Social Media To-Do List

    I’m often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? While researching the best cat GIF’s and 90s memes can be fun, there is real work to be done and it can get very overwhelming on a medium that never stops. The real challenge is leaving enough room in the day and week to balance the day-to-day tasks that ke ...

    Simply Measuredin Social- 13 readers -
  • 7 Brands Winning Social Media During the Olympics

    The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality The first time that South Sudan is competing as a nation The first Games hosted in a South American city The first American to compete in a hijab The first team comprised of refugees How to Create a Conversion-Based Social Campaign Download The Games in Rio also have t.

    Simply Measuredin Social- 22 readers -
  • Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters

    There are seemingly endless updates, features, and new social channels popping up. It’s hard to figure out what works best for your brand. Future of Social Download Oftentimes, innovation can serve as differentiation within your market regardless of your brand placement, and experimentation is key to staying competitive in social media marketing.

    Simply Measured- 34 readers -
  • Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

    Those who work in social media are all too aware of how this field is constantly evolving. Such fluidity can be challenging, but can also create many opportunities for brands who want to grow audiences and build equity. 2016 Instagram Strategy Kit Download How to recognize and seize these opportunities is something I’ve written about before, but creating an agile system to ...

    Simply Measuredin Social- 20 readers -
  • The 5 Steps for Leveraging Growth Opportunities on Social Media

    The future isn’t a far-off point, instead it arrives in daily doses that must be noticed and understood. This paraphrased line is from a recent Harvard Business Review (HBR) article on ways to predict and plan for the future. As the quote outlines, the future doesn’t suddenly happen, but instead is a culmination of many steps and indicators.

    Simply Measuredin Social- 13 readers -
  • How to Set Social Media Goals and Define Success

    One of the most difficult elements of developing a social media marketing plan is defining success and the metrics which will represent that success. There are an assortment of numbers to choose from that range from the much maligned “vanity” metrics to advanced data, like Lifetime Value of a customer: Customer Acquisition Cost (LTV:CAC).

    Simply Measuredin Social How To's- 25 readers -
  • How to Use Data to Define Your Digital Audience (Part 2)

    In my last post, I wrote about what questions to ask and principles to use to help define your digital audience. These elements are important to understand when defining your specific audience profiles, while they also offer a starting point and framework for what to research when going through the definition process. But, they are not effective on their own.

    Simply Measuredin Social How To's- 19 readers -
  • My DIY Guide to Defining Digital Audiences and Creating Audience Profiles

    One of the most daunting, yet essential, pieces of a successful digital strategy is developing and understanding the audience. Do You Need to Grow Your Social Media Audience? Download With the amount of data available and amount of questions that need to be answered, it is often hard to even know where to start or what to look for to develop audience profiles.

    Simply Measuredin Social- 15 readers -
  • What I Learned About Successful Organizational Social Media Strategy

    To maximize your social media efforts and truly be effective, a plan is a must. Social media strategy isn’t only applicable when an organization is launching channels, but can also be applied after a presence has already been established. 2016 Social Marketing Planning Guide Download Social media is such a new field that many organizations built a presence on channels befor ...

    Simply Measuredin Social- 17 readers -