Jay Taylor

  • 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations are misunderstood. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track. 1.

    Jay Taylor/ Search Engine Watchin SEO- 24 readers -
  • Micro-Moments and Search

    Micro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn how to reach consumers during these high-intent micro-moments by providing their customers with the info ...

    Jay Taylor/ Search Engine Watch- 32 readers -
  • Why Google Algorithm Updates Shouldn’t Matter

    Whenever the search marketing industry gets wind of a Google algorithm update, it becomes a major topic of discussion. Articles are inevitably published on the specifics of the latest update and how to recover lost rankings for penalized sites. With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the wa ...

    Jay Taylor/ Search Engine Watchin SEO Google- 7 readers -
  • Why Google Algorithm Updates Shouldn’t Matter

    Whenever the search marketing industry gets wind of a Google algorithm update, it becomes a major topic of discussion. Articles are inevitably published on the specifics of the latest update and how to recover lost rankings for penalized sites. With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the wa ...

    Jay Taylor/ Search Engine Watchin SEO Google- 7 readers -