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The core of a good website lies in its design and content. When it comes to building websites that are focused around content, which most are, you’ll need to decide on a content management system (CMS) to drive the site. The CMS is critical to the success of almost every well-designed website and allows the user to add, modify and remove content from the website without the int ...
The art of search engine optimisation (SEO) isn’t a “set and forget” marketing tactic. This means that you cannot simply hire an SEO expert to optimise your website, then sit back kick your feet up and expect the magic to happen. Search engines are too dynamic for this and the content, algorithms, and best online marketing practices are constantly changing.
Whenever someone visits your site, you only have a short window of opportunity to appeal to them. These days potential customers are constantly on the go, and if they can���t get what they want when they want, they���re very quick to turn away, denying you the opportunity to turn them into a conversion.
Let’s be honest here – Pinterest is exploding and the buzz that surrounds it is super contagious. Pinterest, a content curious site that acts as virtual scrapbook, is giving bloggers and businesses a marketing advantage. The opportunities for people to expand their reach, increase web traffic and promote brand awareness have made the social media platform the third largest network.
Content is an essential piece of the marketing puzzle – without it, the overall picture will just fall apart. But, that’s not to say it’s always an easy task to grasp. Maybe you’re in an industry that has the power to put people to sleep and so content marketing is just not on your go-to list. We already know though just how effective content marketing is so shouldn’t we all ...
Somewhere along the line, the industry has turned many of us into robots. Yes – those automatic, machinelike ‘things’ concerned only about ticking boxes and chasing growing numbers. Luckily though, not all of us have been affected. This robotic thinking however, has blurred the line significantly between positive and negative SEO approaches.