Jayson Demers

  • 8 ways SEO has changed in the past 10 years

    Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices pretty quickly, and its search algorithm has never really stopped evolving.

    Jayson Demers/ Marketing Landin SEO- 20 readers -
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  • 8 ways SEO has changed in the past 10 years

    Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices pretty quickly, and its search algorithm has never really stopped evolving.

    Jayson Demers/ Search Engine Landin SEO Google- 22 readers -
  • 10 skills genius online marketers have

    In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, especially those relegated to the inbound field (e.g., content and social media marketing) see a lukewarm return, while a handful of truly exemplary efforts end up going viral.

    Jayson Demers/ Marketing Land- 11 readers -
  • 6 possibilities for the future of social media marketing

    Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms that connect the majority of the world’s population.

    Jayson Demers/ Marketing Landin Social- 23 readers -
  • 7 e-commerce SEO trends we’re seeing in 2016

    Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEO (and e-commerce in general) is always evolving.

    Jayson Demers/ Search Engine Landin SEO- 23 readers -
  • 10 ways link building has changed over the last 10 years

    Search engine optimization (SEO) is a dynamic digital marketing discipline, and few SEO tactics have evolved as much (or as frequently) as link building. What was once a spam-laden nightmare of link pyramids, spun content, automated spam posts and other gimmicks has changed dramatically, and over the course of the past decade, link building has become more refined and quality-driven.

    Jayson Demers/ Marketing Landin SEO- 20 readers -
  • 10 ways link building has changed over the last 10 years

    Search engine optimization (SEO) is a dynamic digital marketing discipline, and few SEO tactics have evolved as much (or as frequently) as link building. What was once a spam-laden nightmare of link pyramids, spun content, automated spam posts and other gimmicks has changed dramatically, and over the course of the past decade, link building has become more refined and quality-driven.

    Jayson Demers/ Search Engine Landin SEO- 12 readers -
  • How to find relevant and proof terms for your content

    The worlds of content marketing and SEO are constantly changing, and it can be difficult to keep up. If you’re like many business owners, you may find that all that costly and time-consuming content you’re creating just isn’t getting the search visibility you believe it deserves. Two new terms you may be hearing more about are “relevant” and “proof” terms.

    Jayson Demers/ Search Engine Landin SEO Content How To's- 18 readers -
  • Is modern SEO more than the sum of independent parts?

    When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be writing content? Analyzing your performance? Engaging with your audience on social media? Modern SEO is a complex, multifaceted collection of different sub-strategies, nearly all of which can function independently on their own as a way to boost brand visibility .

    Jayson Demers/ Search Engine Landin SEO- 32 readers -