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The line between customer service and business promotion is blurring. Almost every channel you could use in order to talk about your business can be flipped around, allowing consumers to talk to you or about you. And that means anyone working in SEO or online marketing needs to know at least a little bit about customer service. And it means we need to do more than just talk AT our customers.
A solid reputation management action plan that anticipates and corrects common problems is a present almost any manager would like to see underneath the Christmas tree. And if you start right now, you could pull together a comprehensive plan to get you through the holidays without a gaffe. Avoiding issues this time of the year is vital, as the Pew Research Center found Novem ...
Social media sites like Facebook and Twitter can and should play an important role in your reputation management strategy. But if you’re using a tried-and-true marketing voice to amplify your message, you could be missing out on the “social” part of social media. If you shift your tone and let your humanity come through (in other words, if you “get real”), you could see some huge benefits.
For most people, the word “Yelp” is synonymous with “reputation review”. And that’s no surprise. This one site contains reviews of almost every type of business you can think of, from restaurants to hotels to tailors to dog walkers. If someone makes money in some kind of business, that business likely has a Yelp review.
Remember the good old days of the internet? You know, the times when you could just stuff a ton of keywords into a blog post and sit back smirking, knowing that you’d kill the SERP almost immediately? Those days are long gone, and we can thank creatures like pandas and hummingbirds for that. But that doesn’t mean blogging, as a whole, is dead.
Google’s autocomplete function is one of the biggest reputation management threats out there. If you’ve ever run a search for your company’s name and found nasty attack words in that Google search box, you know just what I’m talking about. There’s nothing quite like seeing words like “fraud” or “cheat” or “liar” as possible search terms for a company you’ve spent months or even years defending.
If you’re struggling to deal with the demands of your job now, you might be tempted to let your online reputation work slide. And that’s not a great idea, as a 2014 Nielsen study suggests that reputation is a key metric companies can use to close deals. In this survey, 54 percent of American consumers decided not to do business with a company because of something they learne ...
Back in 2007, the Harvard Business Review claimed that 70 to 80 percent of market value came from intangible items, like goodwill. A lot has changed since then. Now, when consumers want to measure goodwill or brand strength or reputation, they head to one place: Yelp. By reading through comments others have written about their real-time experiences with brands, consumers c ...
Some 30 million businesses had active Facebook pages in 2014 says TechCrunch, and judging by what flies across my newsfeed, most companies are using this blue behemoth to discuss new products, promotional pricing, and philanthropic events. In short, they’re using Facebook a little like a newspaper and a little like a billboard. It can do more.
Photos were once a bit of a blogger afterthought. Most of us (particularly in the reputation management space) thought of them as eye candy. Photos made pages look nicer, we thought, but they really weren’t doing anything for our SEO scores or our overall page health scores. But here’s the thing: If you spend just a little extra time on your photo posting routine, you could ...
Every company out there will deal with a negative review on a site like Yelp or TripAdvisor. As long as these sites stay active, and as long as people have wee little fingers to type with, negative reviews will pop up from time to time. That much is inevitable. But you know what else is inevitable? Owner brain freeze.
I know you’ve heard this before: Cats rule the internet. If you have a cat, you could achieve amazing Internet fame by simply popping up a few awesome photos of said cat on Pinterest. No cat, no need for Pinterest, right? Wrong. Pinterest hasn’t yet achieved top-of-mind status, when it comes to social media sites.
If your job involves any kind of online communication, the reputation of your company is in your hands. That means anyone who does anything in the SEO field absolutely, positively, must know how to protect the company’s reputation. But here’s the thing: Many SEO experts have no idea how to protect against an attack.
If you have a LinkedIn account, you are tapped into an ideal reputation management tool, particularly if you’re planning to use the site for long-form blogging. Each sentence you write in a long-form LinkedIn post could be stuffed with the words and phrases that cause you harm. And all of those posts could get indexed to Google, where they could give you even bigger reputation benefits.
If you’ve resolved to write more blog posts in 2015, you’re certainly not alone. After all, the 2015 B2B Content Marketing study from the Content Marketing Institute suggests 70% of companies are creating more content now than they did a year ago, and 80% of those companies are using blogs. There’s no question that blogs are effective.
Go big or go home. It sounds like a mantra made just for sports, but it also applies to Google. That’s because those websites who hit the top SERP spots tend to get more attention than those who appear down below. Consider this study profiled on Marketing Land: A little more than 71 percent of searches ended with a page one click.
Let’s face it: Few of us have the time or the inclination to use every single social media tool available to us. As a result, most of us pick a few sites that seem to have the most traffic, and we spend most of our time and energy trying to work with those sites to the best of our ability. From a straight metrics standpoint, it makes sense to choose Facebook over Pinterest.
When it comes to online reputation management, most people head right to Google for solutions. They look for keywords that could harm them, or articles that contain negative information about them, and they come up with new content that will rank just a little higher in Google search results. While that could be a winning strategy (particularly for companies under attack), t ...
Conversational blog post writing has been on the top of everyone’s to-do list since Google launched the Hummingbird update last year. At the time, we were warned in a plethora of articles (including many, like this one) that Google was moving away from keywords and into “searcher intent”. Rather than beating people with keywords, we had to speak to them in words we’d use naturally.
Even though blogging is one of the best ways to boost an online reputation and increase market share at the same time, now is an incredibly hard time to be a blogger. There is just too much information out there. Get this: While 81 percent of consumers trust information they read in blogs, there are some 6.7 million people blogging, according to stats compiled by Social4Retail.