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Your boss or colleague has gone on another one of those industry conference trips. You know the scenario: she heads off on a plane and comes back throwing around buzzwords she read in industry literature or heard in cutting-edge sessions. Now she wants to know the company’s strategy on content optimization or Big Data.
February 1, 2017 35% more content (First Round) will be created in 2017 than 2016, and we’re already choking. Annually, Hanapin creates ~425 pieces of content on Paid Search, Paid Social, Conversion Rate Optimization, Shopping, and Display. Multiply that by the more than 10,000 digital agencies in the US (Statista & AAAA), and assume they aren’t all creating as much as w ...