Jeff Allen

  • What PPC Problem Are You Fighting?

    February 1, 2017 35% more content (First Round) will be created in 2017 than 2016, and we’re already choking. Annually, Hanapin creates ~425 pieces of content on Paid Search, Paid Social, Conversion Rate Optimization, Shopping, and Display. Multiply that by the more than 10,000 digital agencies in the US (Statista & AAAA), and assume they aren’t all creating as much as w ...

    Jeff Allen/ PPC Heroin Paid Search- 11 readers -
  • Scaling Yourself By Simplifying Your Ideas

    In the past year as President of a PPC agency I’ve learned a tremendous amount. I’ve come to understand the difference between decisions you don’t want to make, and decisions that are really tough to make. I’ve learned that if you don’t have one foot in today and one foot in 6-months from now you are going to miss a lot of opportunities or move too slowly.

    Jeff Allen/ PPC Hero- 3 readers -
  • When PPC Help Never Comes

    Luck doesn’t begin to describe my circumstances growing up. Great parents, financial stability, fell into the right crowds; basically, I always had people I could count on. Later in life these circumstances have led me to naturally connect with people whom I trust. I always know that if I find myself in a tough spot someone will be there to help get me out of it.

    Jeff Allen/ PPC Heroin Paid Search- 1 readers -
  • Why We Ignore Net Gains In PPC

    This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn't make it very clear what the cost of the change in performance was. By that I mean, what were the net gains (or losses) between June and July. This is sort of incrementally, which I am a big fan of, but more simple.

    Jeff Allen/ PPC Heroin Paid Search- 4 readers -
  • Is a Lack of Power Balance the Root of All PPC Issues?

    There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole. The premise was that people who concentrate on self-focused goals (more money, career growth, personal brand, etc.

    Jeff Allen/ PPC Heroin Paid Search- 8 readers -
  • Conflict Resolution and Client Management

    I don't do a lot of things well. I am pretty bad at MLB 14: The Show. I can't draw, not even stick figures. I can't sit through any of the Fast and the Furious movies (fell asleep watching film six 2-3 times on the plane to SMX Sydney). But one thing I am decent at is conflict resolution. As Hanapin Marketing's client roster grows and I spend more of my time on scaling the bus ...

    Jeff Allen/ PPC Hero- 23 readers -