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Google Measures Its Own Success with HEART. You Can Too. October 18, 2016 - Posted by Jeff B. Copeland to Business Websites The smart folks at Google use a surprisingly simple method of judging the success of their own websites. It goes by the initials HEART, and you can use it too, even without an army of data scientists backing you up.
Face-to-face, on the phone or online, every contact with a customer is an opportunity to deepen the relationship, and build your marketing and sales. Find your best moments to ask these four questions of clients: 1. Ask for an email address Still the basic building block of marketing communication, email is “opt-in”, meaning customers agree to receive your messages.
Your Holiday Emails Probably Won’t Be Read October 11, 2016 - Posted by Jeff B. Copeland to Email Marketing The marketing forecast for the 2016 holiday season? A blizzard of emails—and yours will have to be well-timed and well-targeted to plow throw the whiteout. That’s the conclusion of a major study by Yes Lifecycle Marketing of 2015 holiday email marketing by 30 big retailers.
How to Get [Good] Reviews October 4, 2016 - Posted by Jeff B. Copeland to CRM/ Reputation You just got to get out there and actively manage the reviews and ratings online for your business, no matter what your line of business. Need persuading? Some data points: A survey by BrightLocal of 2,300 local shoppers found that 92% read online business reviews and the star rating i ...
This Week’s Top News Stories and Trends in Local Online Marketing 10/5 October 4, 2016 - Posted by Jeff B. Copeland to News Google Takes on Amazon’s Info Appliance; Get Ready for Voice Search (Dex Media Blog) The search giant announced a table-top, voice command device and an iPhone competitor as it makes a big move into voice search.
Google Takes on Amazon’s Info Appliance; Get Ready for Voice Search October 4, 2016 - Posted by Jeff B. Copeland to News At an event this week, Google announced Google Home, a table-top box like Amazon’s Echo, and Pixel, an iPhone challenger, (see them here), but the real news was what’s under the hood: artificial intelligence in the software that listens to your voice comm ...
This Week’s Top News Stories and Trends in Local Online Marketing 9/28 September 27, 2016 - Posted by Jeff B. Copeland to News Apple Stepping Up Plans for Amazon Echo-Style Smart-Home Device (Bloomberg News) Amazon’s table-top Echo device that controls appliances, answers search questions and plays music is a surprise hit and Apple now has a competing product in the prototype stage.
Snapchat ‘Spectacles’ Take the Popular App off the Phone and on to the Face September 27, 2016 - Posted by Jeff B. Copeland to News Snapchat, the wildly successful social sharing app so beloved of teens and young adults (see Snapchat, the Next Facebook) introduced Spectacles (or Specs), sunglasses with a tiny built-in video camera, that either plays back on the glasses or s ...
Facebook and Google Get Closer to Tracking Ads to Store Visits September 27, 2016 - Posted by Jeff B. Copeland to News Buzzwords to learn today: “Online to offline marketing”, meaning direct tracking of a consumer who sees an ad online then goes to the advertiser’s store “Omnichannel marketing”, tracking a consumer who sees ads on different platforms, and finally carries a ...
Daily Content Ideas for Your Facebook Page September 27, 2016 - Posted by Jeff B. Copeland to Social Media You need a steady stream of Facebook posts to take your best shot at getting into your follower’s Facebook feeds. And while the most likely to be Liked Facebook posts are sale announcements and fun photos of staff or customers (see our 5 Types of Likable, Shareable an ...
GIFs: Make Your Own Moving Images for Social Media September 27, 2016 - Posted by Jeff B. Copeland to Social Media GIFs, those little moving images that play in a loop for a few seconds: Spin a puppy in a bowl and you have an instantly shareable social media post. Of course, you can find these by the millions on sites such as Giphy, Tumblr, Imgur and elsewhere.
This Week’s Top News Stories and Trends in Local Online Marketing September 21, 2016 - Posted by Jeff B. Copeland to News Twitter Now Lets Brands Say When They Are Available to Respond to Tweets (Marketing Land) Your Twitter profile can now display the hours you are available to tweet back to customers, along with a button that triggers a tweet directly to the business.
To Win Customers, Know Their “Job to Be Done” September 21, 2016 - Posted by Jeff B. Copeland to CRM/ Local Marketing Interesting article in the latest Harvard Business Review argues customers have a “job to be done” and they’ll “hire” your company to do it–if you can just figure out what the job is.
Got Data? How to Clean Up and Organize a Customer List September 20, 2016 - Posted by Jeff B. Copeland to Business Matters/ CRM/ Local Marketing Is this you? Got one list of customers in your email system. One list in your point-of-sale system. One in your billing system. And maybe one still on your old Rolodex.
It’s (Always) the Hashtag Holiday Season! September 14, 2016 - Posted by Jeff B. Copeland to Social Media Silly, but always a conversation starter on Twitter, Facebook, and the rest of the social media chatter-verse: hashtag Days. As in #NationalTacoDay, #NationalGrouchDay and #ReptileAwarenessDay–all of them coming up in October, by the way. Use this Hashta ...
This Week’s Top News Stories and Trends in Local Online Marketing September 14, 2016 - Posted by Jeff B. Copeland to News Twitter’s New, Longer Tweets Are Coming September 19th (The Verge) You’ll still get 140 characters to express yourself but image attachments and quotes from other tweets won’t count against the total.
You know you need search ads to pull customers to your website, but that’s just half the customer chase. You also should pull them back after they visit your site for a second shot at their business. That’s called “remarketing”. Google, Bing and many ad agencies and networks offer the service, pushing display (image) or text ads at potential customers wherever they roam on the web.
Millennial Business Owners: Prepared for the Worst September 9, 2016 - Posted by Jeff B. Copeland to Local Marketing/ News A survey by the Nationwide insurance company found that Millennial (that’s ages 18 to 35) business owners are better prepared for risks than earlier generations, good news for the insurance industry — and for employees at Millennial-owned businesses.
Small Biz Survey: Optimism Up, Customers Hard to Find September 7, 2016 - Posted by Jeff B. Copeland to News In the latest Wells Fargo/Gallup Small Business Index survey, small business owners “optimism”–based on expectations for their finances and hiring–ticked up a bit in the second quarter of 2016 to +68, approaching the last high water mark of +71 in first quarter 2015.
Product Images Are Better Smaller. No, Bigger. September 7, 2016 - Posted by Jeff B. Copeland to News When testing websites to find the most “user-friendly” designs, it’s best to just accept what users do on the site as the answer to whatever the question, even if you can’t explain their behavior. But this web experiment, just begs for an explanation.