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Depending on who you ask, the Internet is both an easy and difficult place to create your own personal brand. There will always be someone standing in front of a pile of cash and a rented yacht telling you how they made millions from home — but that’s neither real nor realistic. Instagram Social Marketing Strategy Kit Download I grew up the middlest of middle class in Michigan.
We love video. It’s easy to use, easy to create, easy to consume. We learn so much more from body language than we do from the written word—90 percent of communication is body language. So it’s easy to understand why people, especially millennials, are quickly migrating to video. If you’re betting on text you would have been that person in history who preferred horses to cars, ...
When it comes to marketing, it seems everything has already been done. But that’s not such a bad thing as it also means there are tried and true methods to ensure your strategy is on point. Indeed, there are many ways to create a fun marketing campaign that will engage your consumers and create the results you want. Here are six surprising tactics that have actually worked. 1.
It’s hard to analyze politics objectively. Political discussion produces strong emotions. It’s one of the five things you are not allowed to talk about in polite company along with money, sex, religion, and the status of your fantasy football team. Today should be interesting. #CruzSexScandal pic.twitter.
The best April Fools’ Day campaigns are believable—even for an instant—allowing us to suspend disbelief. We know the joke is coming, but we still want to laugh. What started as a few fun, select hoaxes has spread even beyond April 1. Cards Against Humanity famously sent 30,000 people poop for Black Friday. Brands are now basic if they don’t at least make an attempt.
Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail, TV ads, and telemarketing are becoming less and less effective. In fact, 86 percent of people skip TV ads, more than 200 million Americans are on the do-not-call list, and 90 percent of execs ignore cold calls. Consumers are in control.
There is strength in numbers on social media. Even if you’re not trying to be an influencer, social capital has its value. Whether it’s purely perception or designed for lead generation, the size of your audience matters now. When I speak, my audience is usually entrepreneurs or aspiring media professionals.
Social media, by the end of 2016, may look vastly different. We already know that video and live streaming will play a bigger part, but with more visual content than ever before, social media may steer away from snarky one-liners to live broadcasts. 10 Social Media Trends You’ve Been Ignoring Download Or, it may go in the other direction, as people look for less public ways ...
The GIF has nine lives. Did you know it’s 29 years old? It’s older than the internet and most of the people who use it. When Steve Wilhite invented it in 1987, as an engineer for CompuServe, even he didn’t know what it would eventually become. He had no idea he would win a Lifetime Achievement Webby.
After I deliver a keynote, I always get the same two questions: How did you get to this point in your career? What hair product(s) do you use? Answers here: I think like a journalist. I use Oribe, if you’re curious. The line between social media and the rest of media continues to blur.
Have you ever wanted to know how a Super Bowl campaign was made? Well, here’s your chance. Brett Craig, executive creative director at Deutsch, gave me the inside scoop on the top secret plan they created for Taco Bell’s new Quesalupa. Few brands have adapted to the changing social media landscape better than Taco Bell. How brands reach an audience has undoubtedly changed.
The work week after the Super Bowl has long been reserved for discussing the best and worst commercials of the night. But that’s only part of it. You don’t need a commercial to win the internet and advertisers continue to get creative. Rather than judging the best ad, let’s look at who created the most impact online.
With the current obsession with Netflix—42.5 billion hours last year to be exact—there is a fear in marketing and entertainment that we have stopped living in the moment. Does real-time marketing then still produce results on social? The short answer is yes. The long answer is YASSSSS! We’re actually creating more moments. And the Great Internet War of 2016 will be fought over live events.
Two weeks into 2016 and it has become increasingly clear that the roadmap to success has changed. Social media, organic content, Snapchat, Instagram, and influencers have all gone from add-ons to key customer acquisition strategy. Last year I saw astronomically good response rates to organic content.
There are no accidents in creating great content. But if you ask 100 great content creators, no two will tell you the same way to create something viral. That’s fascinating. How is there not a formula? There is. But it’s not absolute like two parts hydrogen, one part water. It’s more like a recipe for banana Nutella crepes. There are 20 different ways you can make them to fit different tastes.
Authenticity—you know it when you see it. It’s not a metric. It’s not easily measured. But it’s there. It’s that feeling you get when you see something either incredibly on brand or incredibly off point. Before the Internet, before social media, brands controlled content. It was a one-way conversation. You saw them in the news, you read about them in the newspaper, you watched their commercials.
Getting people to see your content is hard. The entire Internet is competing to have their content seen over yours. Yet, we live in a world where the strangest things can and do go viral. We see a talking goat get millions of views and then get jealous of said goat. I tweeted about the Pope rapping last week and was featured in Time, Complex and Slate. I’m part of the problem.
Asking for something is one of the hardest things to do on social media. There’s a subtle line between asking for a favor and making an ask out of yourself. However it doesn’t need to be complicated. Thanks to social media, it has never been easier to connect with a stranger—for a lead, advice, help opening a Capri Sun—without it being strange.