Jeff Baum

  • How To Make A Good Account Manager Assignment

    September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions.

    Jeff Baum/ PPC Hero- 6 readers -
  • Using automation to execute PPC strategy

    Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts.

    Jeff Baum/ Marketing Land- 18 readers -
  • Using automation to execute PPC strategy

    Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts.

    Jeff Baum/ Search Engine Land- 12 readers -
  • 5 tips for leading a strong PPC team

    My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong paid search team is the most important and challenging aspect of my role as an associate director. Today, I’m going to share five tips that have helped me to build successful paid search teams — the kind that overdeliver against expectation ...

    Jeff Baum/ Marketing Landin Paid Search- 10 readers -
  • 5 tips for leading a strong PPC team

    My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong paid search team is the most important and challenging aspect of my role as an associate director. Today, I’m going to share five tips that have helped me to build successful paid search teams — the kind that overdeliver against expectation ...

    Jeff Baum/ Search Engine Landin Paid Search SEO- 5 readers -
  • Create A Killer PPC Strategy With This 3-Step Process

    Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts? Today, I’m going share a process for creating winning strategy t ...

    Jeff Baum/ Marketing Landin Paid Search- 25 readers -
  • Create A Killer PPC Strategy With This 3-Step Process

    Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts? Today, I’m going share a process for creating winning strategy t ...

    Jeff Baum/ Search Engine Landin Paid Search SEO- 13 readers -
  • How PPC Provides Competitive Insights To Organizations

    The problem many marketing managers experience when making the case for paid search is proving sufficient value and potential return for a business. Pay-per-click advertising is very technical and, therefore, easy to become lost “in the weeds” at the expense of educating leadership on its strategic benefits. Here is one strategic benefit that PPC provides to an organization.

    Jeff Baum/ PPC Heroin Paid Search How To's- 4 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing on the performance of an account from a business perspective.

    Jeff Baum/ PPC Heroin Paid Search- 18 readers -
  • How Football Shaped My Philosophy Regarding PPC

    PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy.

    Jeff Baum/ PPC Heroin Paid Search How To's- 8 readers -
  • Manage Your PPC Clients More Effectively By Identifying Personalities

    One of our recent monthly training sessions was centered on how to best service our clients. As we all know, clients can be difficult and challenging. Understanding personalities of those we deal with is the first step in figuring out how to best service them. Based on my personal observation of client behaviors, I’ve been able to categorize them into various personality types.

    Jeff Baum/ PPC Heroin Paid Search- 6 readers -
  • An Explanation Of The Adwords Conversion Optimizer Tool

    Like most businesses, I’m sure your goal is conversion generation at a profitable cost per acquisition. Fortunately, Adwords provides an automated tool called ‘Conversion Optimizer’ that can help achieve this goal. Today’s post will explain what Conversion Optimizer is and how it works. Additionally, set up directions will be provided along with some personal thoughts and ...

    Jeff Baum/ PPC Heroin Paid Search Google- 3 readers -
  • Learn How To Fight Click And Conversion Fraud

    Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account. You methodically plan strategy, execute it flawlessly, and the traffic and conversions start rolling in. Everything is going according to plan and life is pretty good. Then the other shoe drops. Traffic starts to spike, spend is rising sharply, and no conversions to boot.

    Jeff Baum/ PPC Heroin Paid Search How To's- 6 readers -