Jeff Baum

  • Critical tips for navigating difficult client relationships

    At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude and self-worth. This article will share a few tips regarding how to navigate the choppy waters of managing difficult c ...

    Jeff Baum/ Marketing Landin Paid Search- 16 readers -
  • Critical tips for navigating difficult client relationships

    At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude and self-worth. This article will share a few tips regarding how to navigate the choppy waters of managing difficult c ...

    Jeff Baum/ Search Engine Land- 14 readers -
  • Interviewer Tips: Insights For Building A Strong PPC Team

    April 4, 2017 In my current role as Director of Services for Hanapin Marketing, one of the key challenges I face is interviewing potential candidates for various PPC jobs. Hiring is critical because as the saying goes “get the people right and everything else takes care of itself.” Consequently, hiring the wrong people leads to negative consequences such as inferior account ...

    Jeff Baum/ PPC Heroin Paid Search- 13 readers -
  • A proven method for building a strong PPC account team

    As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing teams are properly resourced. At Hanapin Marketing, we staff account teams according to the philosophy of available capacity, and we believe that achieving the best possible fit is the first step towards building a solid client relationship.

    Jeff Baum/ Marketing Landin Paid Search- 16 readers -
  • A proven method for building a strong PPC account team

    As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing teams are properly resourced. At Hanapin Marketing, we staff account teams according to the philosophy of available capacity, and we believe that achieving the best possible fit is the first step towards building a solid client relationship.

    Jeff Baum/ Search Engine Landin Paid Search SEO- 22 readers -
  • Improve your paid search & social through relationship marketing

    A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior to a conversion taking place.

    Jeff Baum/ Marketing Landin Paid Search- 24 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate methods for tracking overall pe ...

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 23 readers -
  • How To Make A Good Account Manager Assignment

    September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions.

    Jeff Baum/ PPC Hero- 19 readers -
  • Using automation to execute PPC strategy

    Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts.

    Jeff Baum/ Marketing Land- 26 readers -
  • Using automation to execute PPC strategy

    Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts.

    Jeff Baum/ Search Engine Land- 28 readers -
  • 5 tips for leading a strong PPC team

    My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong paid search team is the most important and challenging aspect of my role as an associate director. Today, I’m going to share five tips that have helped me to build successful paid search teams — the kind that overdeliver against expectation ...

    Jeff Baum/ Marketing Landin Paid Search- 19 readers -
  • 5 tips for leading a strong PPC team

    My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong paid search team is the most important and challenging aspect of my role as an associate director. Today, I’m going to share five tips that have helped me to build successful paid search teams — the kind that overdeliver against expectation ...

    Jeff Baum/ Search Engine Landin Paid Search SEO- 16 readers -