Jeff Baum

  • A proven method for building a strong PPC account team

    As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing teams are properly resourced. At Hanapin Marketing, we staff account teams according to the philosophy of available capacity, and we believe that achieving the best possible fit is the first step towards building a solid client relationship.

    Jeff Baum/ Marketing Landin Paid Search- 12 readers -
  • A proven method for building a strong PPC account team

    As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing teams are properly resourced. At Hanapin Marketing, we staff account teams according to the philosophy of available capacity, and we believe that achieving the best possible fit is the first step towards building a solid client relationship.

    Jeff Baum/ Search Engine Landin Paid Search SEO- 12 readers -
  • Improve your paid search & social through relationship marketing

    A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior to a conversion taking place.

    Jeff Baum/ Marketing Landin Paid Search- 17 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate methods for tracking overall pe ...

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 14 readers -
  • How To Make A Good Account Manager Assignment

    September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions.

    Jeff Baum/ PPC Hero- 11 readers -
  • Using automation to execute PPC strategy

    Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts.

    Jeff Baum/ Marketing Land- 22 readers -
  • Using automation to execute PPC strategy

    Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts.

    Jeff Baum/ Search Engine Land- 21 readers -
  • 5 tips for leading a strong PPC team

    My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong paid search team is the most important and challenging aspect of my role as an associate director. Today, I’m going to share five tips that have helped me to build successful paid search teams — the kind that overdeliver against expectation ...

    Jeff Baum/ Marketing Landin Paid Search- 14 readers -
  • 5 tips for leading a strong PPC team

    My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong paid search team is the most important and challenging aspect of my role as an associate director. Today, I’m going to share five tips that have helped me to build successful paid search teams — the kind that overdeliver against expectation ...

    Jeff Baum/ Search Engine Landin Paid Search SEO- 9 readers -
  • Create A Killer PPC Strategy With This 3-Step Process

    Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts? Today, I’m going share a process for creating winning strategy t ...

    Jeff Baum/ Marketing Landin Paid Search- 31 readers -
  • Create A Killer PPC Strategy With This 3-Step Process

    Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing one critical component: a coherent strategy. Without a solid strategy, how can we ever employ the correct set of tactics to effect positive outcomes for our PPC accounts? Today, I’m going share a process for creating winning strategy t ...

    Jeff Baum/ Search Engine Landin Paid Search SEO- 17 readers -
  • How PPC Provides Competitive Insights To Organizations

    The problem many marketing managers experience when making the case for paid search is proving sufficient value and potential return for a business. Pay-per-click advertising is very technical and, therefore, easy to become lost “in the weeds” at the expense of educating leadership on its strategic benefits. Here is one strategic benefit that PPC provides to an organization.

    Jeff Baum/ PPC Heroin Paid Search How To's- 5 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing on the performance of an account from a business perspective.

    Jeff Baum/ PPC Heroin Paid Search- 25 readers -