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Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly ...
I don’t know whether you have started to notice that a lot of people are wanting help with their cows and ducks on Facebook (and I am finding it a touch annoying as I am not fond of cows),this activity is due to a very popular online game called Farmville. What prompted me to write this list germinated when the few Farmville updates turned into a stream and then became a raging torrent.
Confusion and overwhelm. That describes it….and I work in the industry. An insider. Became an online publisher, digital marketer and entrepreneur. A writer. Immersed myself in the global game. I didn’t know where it was going. Just knew it was exciting. And it is. But making sense of it….that’s another thing. It keeps morphing Changing and shape shifting.
A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates. It raises questions.
Today I want to share an inspirational story… A story that will hopefully give you the fuel to get started. To keep going. To not give up. At just 17 years of age, Alexander Bachmann dropped out of school to set out on his entrepreneurial journey. With just $27 in funding, he was able to buy a domain name and some web hosting, and kickstart his dream.
Fixed mindsets irritate me. You know what I mean. Heard the conversations. We have always done it this way. It is just a fad. As we reinvent business and try to change, the foibles of the habitual human become evident. Calcified thinking. “The difficulty lies not so much in developing new ideas as in escaping from old ones“ – John Maynard Keynes The pace of change today ...
So you pick up a book. Start reading. Creating pictures in your mind. Imagining. The wooden cabin nestles in the shadow of a snow covered mountain. The day has darkened and the twilight is fading as the sun has just dipped below the summit. You can smell the cedar fire and feel the warmth of the burning logs on your face. It’s remote. Miles from the nearest road. An inspiration haven.
I am so frustrated with social media marketers. They think that Facebook is the only marketing channel, Snapchat is brand attention nirvana and spending money on influencers with 10,000 followers on Instagram is a good investment. Most people want quick wins and so the Facebook advertising tactics to amplify their brand and get attention are invested in. Nothing wrong with that.
Ever walked past a shop with a people lining up? Wanted to choose a restaurant to grab a bite to eat? Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game. It’s called social proof. And that is why renting a crowd can be useful. It is also one of the quickest ways to build credibility online. But we all have very limited time.
I have created many habits. We all do. It keeps life simple and allows us to get things done without having to make constant decisions. But some are stranger than others. What shoe I put on first in the morning and what side of the bed I sleep on every night are in the ordinary category. Have you ever tried to change even those simple habits? Felt the resistance? Some ha ...
It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it on and off first. Three minutes later the frozen screen is replaced by a working laptop. Problem fixed. Then I tried to login to the internet. I was met with that message….
I walked into the shop and there they were. Lining up. Handing over the coupon. Their expectant faces were hopeful. Maybe this was the moment. Dream realized. Most were sure this was “the” day. But they all left disappointed. Back to reality. The chances for success were low. A professional betting man wouldn’t bother paying the price.
I was in the middle of my presentation. Before me was a stadium full of people I barely knew. Then something happened. It is what all speakers dread. My slides disappeared from the big screen behind me. Gone. And they never came back. It was a moment that all speakers hope will never happen. But it did.
Something big is happening. The smart phone revolution that only started 10 years ago with the invention of the iPhone is changing our web behaviour. A report by Forrester revealed that we are spending 85% of our time on our mobile phone using apps and only 15% in the browser. We are also spending 85% of that time only using 5 apps. These include Apple, Facebook and Google.
In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used by 4.3 billion people and 269 billion messages are sent every 24 hours. You may have already guessed what that app is.
Catching an Uber can be a small science experiment in human behaviour. Often the trip is more about the conversation not the destination. Starting the chat is not difficult and just requires asking a few questions. How long have you been driving for Uber? Then it can segue into what got you started? Then it’s sit back and hear their story.
He was bullied so much at school that he was once thrown down a flight of stairs, then beaten until he was unconscious and hospitalized. But despite the outsider tag he had a passion. Born in a small town in South Africa and to the son of a dietitian he had a love of reading. His brother revealed that he read up to two books a day on a wide range of topics.
10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. Even with the growing emphasis on content promotion and social media distribution, it’s still getting harder and harder to consistently generate website traffic organically.
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
The drivers of change are complex and interwoven in the world of digital marketing. These trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a nosy online world.