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The social web has amplified many truths about humanity. Some of us will do anything to get noticed and build a brand. This even includes some new dubious tactics such as fake news and alternate truth. They have been used to both divert and attract scrutiny. The reality is that most people love a bit of attention. It is how we are wired.
What is success? That small question has led to thousands of books being written, countless conversations and much soul searching. Is it measured by a big house, a successful career and a large pay-packet? The Oxford dictionary defines it as “The attainment of fame, wealth, or social status” But can we really fit success into that small box? Is the meaning of success much bi ...
There is a saying that if you aren’t growing your dying. Growing sales is an art and a science. The art is the communication and the sales and marketing copy. This is the persuasion piece. The science is the technology needed to discover the data for optimising the conversion paths in the journey from attention to sale.
Do you have “like” anxiety? The ever present Facebook app that sits on your smartphone is an addiction for many of us. You post a cute photo of your dog, maybe your latest trip to the Caribbean and then check in later to see how many likes you have. Received a low response? Only a few people responding? Maybe the “like” metrics aren’t what they should be.
Follow your passion. It is a phrase that is often thrown around like confetti at weddings. It’s a mantra that is meant to lead to a life of freedom and happiness. But chasing that zephyr, that puff of wind can lead to a life of random pursuits that are driven more by emotion than meaning. I had a passion for basketball. Big problem. Too short. Also had a love for waterskiing.
The Terminator movie “Rise of the Machines” is science fiction, HAL in “Space Odyssey 2001 was futuristic and Iron Man is fantasy. Well…..that is until technology makes them a reality. Arthur C. Clarke, the futurist and science fiction writer was famous for this line. “Any sufficiently advanced technology is indistinguishable from magic” And in marketing this is happening right now.
What is your big idea? Still looking? That one idea can be the catalyst to a life imagined. Just one glimmer of inspiration can transform your life. It just needs that spark. And that can start with one book. What you read, focus on and who you hang out with can make or break you. One piece of advice that I often share with my children is this.
Saving for most of us is something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter.
The emergence of so much change has many of us scratching our heads and feeling a bit overwhelmed. Just yesterday we were all chatting about “that” new social network called Facebook. We asked questions. Should we leap in? How much should you share? Is it a waste of time? Your favourite pair of pants Now it is like your favourite pair of pants.
Financial security can be paid for two ways. Get a job or become an entrepreneur. Starting a business is often seen as a big bang approach. High risk and a big financial commitment. Find a bricks and mortar premises, commit to an expensive lease, hire staff and start marketing and selling your products and services. Today all you need is a laptop, an Internet connection and just one idea.
Improving SEO rankings is one of my top priorities… Why? Because it delivers over 60% of my website traffic. Today I want to show you how I use data from Google Search Console to quickly analyze my website’s rankings, and identify potential problems or opportunities to improve them. Why Google Search Console? The beauty of Google Search Console is that it gives you the compl ...
You are doing yourself a disservice if you don’t make the most of social media’s promotional power to grow your business… But social media marketing can get pretty impersonal when you’re purely using it to drive traffic, collect leads and convert users into sales. A timeline full of flat out promotion leads to low engagement.
Growing your business can be tough. In the past you cold called, built business networks and advertised in print. If you were into guerilla marketing then creating a PR stunt could work well. But I don’t like dressing up as a rabbit to sell Easter eggs. For most the opportunity of massive media reach like television was out of the question. Too expensive.
Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and Snapchat continue to grow in popularity.
It’s no secret that infographic marketing works… 90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who don’t. But just because you can whip together an infographic from a cookie-cutter template builder doesn’t mean it will go viral… So if you want ...
I just want some joy in my life. That statement made me sit up and think. It was a cry for help. And it made me ask……what is success and what does it look like? That is a big question. Many of us don’t know if we have arrived or even qualified to answer that with a yes. Or say…..”I am now successful”.
Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a little older, greyer and with less hair than I remembered.
It was a conference. The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed. The project? A fascinating and creative video. The result? Millions of views and tens of millions of shares. The concept was a work of art and the execution a piece of genius. Drums rolled and angels sang.
Campaign marketing is the essence of any traditional promotion for almost any brand or business. Summer sales, Easter sales and stock clearance sales. The list goes on. But there is another type of marketing that is often overlooked. Continuous marketing. Other naming options? “Marathon” marketing, “Forest Gump” marketing and “Always On” marketing.
Success and financial freedom are often mentioned. Some feel like they have achieved it but want more and are afraid of losing it tomorrow. They are the successful but paranoid. So they keep going hard. Others sense they are never going to arrive, have dreams and ideas but never take the first step. Some are sitting at the executive desk or they could be washing floors or wiping tables.