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Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, opportunities and threats. There is also the joy of learning new ways of marketing, with that there is often the accompa ...
We live in an age of “Big Data“..which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge.
I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “idiot box” and so allows me more time for reading and blogging.
I couldn’t handle it. The pressure of closing the business, being hundreds of thousands of dollars in debt and in the middle of a divorce was overwhelming. I felt like crawling into a cave. Hiding. I was in an ocean of pain. Then I turned to someone I trusted. Known all my life. My brother. I asked. What should I do? It was an answer I didn’t want to hear. Keep going.
I came across some interesting social media facts and statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush.
I remember one of my first mobile phone calls. It was to my grandfather and it took place nearly 30 years ago. He had grown up in the early 20th century and his first business venture was a milk delivery round. He delivered bottles of milk to people’s front porches by horse and cart. Those days are long gone.
Facebook marketing whether it is a for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan. The marketing strategy that you have created will keep you focused and on track otherwise you can be heading off and engaged with all sorts of marketing tactics and activities that don’t achieve much but just keep you b ...
In a world of instant gratification and get quick rich schemes, the activities that are worth doing are often forgotten or ignored. They are simple things like habits that produce change and results. The reality is that you may not notice because transformation creeps up on you. You practice or perform your routine one day at a time. It is often incremental and slow.
It is rumoured that Facebook was going to call the like button “awesome”. But they didn’t. That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary. You may also have noticed I used it in the “headline”. But I couldn’t help myself. That is maybe one time too many. Sorry. So back to social media facts.
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook ads come in all shapes and sizes.
It’s crazy to think that one of the world’s largest technology organizations and this year’s Forbes’ most innovative company in the world, Salesforce, started its life in a small San Francisco apartment in 1999. That’s where I’m headed in November. Not the small apartment, but the largest software conference in the world: Dreamforce.
I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured.
There are hidden codes that we don’t notice. They make life easy. Built into the platforms and apps that control our lives. Working away in the background. Invisible tech has become so embedded in our lives that we take it for granted. Don’t see their footprints. They are the mathematical instructions for solving problems or performing a task in the codes of software. Their name? Algorithms.
I have become a habitual Instagrammer. When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share on my Instagram “app”. All I need to be carrying is my iPhone or iPad and with my Instagram app waiting patiently for me, I can capture that photo, apply a snazzy filter and click the ...
It is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the planet we inhabit. Recently the earth’s population passed the 7 billion mark and over 2 billion of those are connected to the internet and more than 5 billion have a mobile phone.
We live in world and a social web that is a whirlpool of innovation and creativity. Every day via the blogs I read, the tweets that I glimpse and the emails that arrive in my inbox, I see an array of ideas that makes my head spin with amazement. Who would have thought that an online pinboard would attract nearly 20 million people a month sharing photos.
Ignorance is bliss. The beginner strikes out and doesn’t see the dangers ahead. The novice driven by passionate curiosity doesn’t see the complexity of the task of mastery. It is just seen as an exciting adventure. But as they dive into the the complex ecosystem of subjects, technologies and thought bubbles that sat in and around the core, doubts emerge and questions are raised.
It was a paperback book someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops near my home. I had plenty of time as I was between jobs. But it made a big promise.
You’re an entrepreneur. Compelled to compete. Desiring to dominate. Wanting to survive. Maybe you even want to leave a legacy and transform and influence an industry. That’s the ultimate goal only achieved by the elite few. These are the McDonalds for fast food, the Uber’s of convenient travel and the Apple’s of the mobile revolution. Startups that have changed business as we know it.
Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly ...