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10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. Even with the growing emphasis on content promotion and social media distribution, it’s still getting harder and harder to consistently generate website traffic organically.
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
The drivers of change are complex and interwoven in the world of digital marketing. These trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a nosy online world.
Jim sat on his dingy bed. Around and under the centre of his universe were the bits and bric brac of a life collected. Books, a radio and just some tired essentials. Some of these were the leftovers of Jim’s story. Dog eared photos of past relationships and distant memories. The boundaries of this one room dwelling were not wood, stone or walls as most of us know it.
Traditional marketers wore suits and ties and sipped martinis at lunchtime. They were the Don Draper’s of Madison Avenue fame. Creative types that enticed you with clever headlines and funky and funny television ads. The metrics were fluffy and the technology was a bit basic. In an era of digital marketing much has changed and many things haven’t.
I am a little disturbed by the latest innovation. The last bastion for escaping from anyone sending you an email has been removed. You now can surf the web while travelling at 1,000 kmh at 40,000 feet. The very pleasant isolation from being disturbed by your inbox screaming at you is now gone! But I refuse to fly and surf because I want to escape for a few moments.
The social web has amplified many truths about humanity. Some of us will do anything to get noticed and build a brand. This even includes some new dubious tactics such as fake news and alternate truth. They have been used to both divert and attract scrutiny. The reality is that most people love a bit of attention. It is how we are wired.
What is success? That small question has led to thousands of books being written, countless conversations and much soul searching. Is it measured by a big house, a successful career and a large pay-packet? The Oxford dictionary defines it as “The attainment of fame, wealth, or social status” But can we really fit success into that small box? Is the meaning of success much bi ...
There is a saying that if you aren’t growing your dying. Growing sales is an art and a science. The art is the communication and the sales and marketing copy. This is the persuasion piece. The science is the technology needed to discover the data for optimising the conversion paths in the journey from attention to sale.
Do you have “like” anxiety? The ever present Facebook app that sits on your smartphone is an addiction for many of us. You post a cute photo of your dog, maybe your latest trip to the Caribbean and then check in later to see how many likes you have. Received a low response? Only a few people responding? Maybe the “like” metrics aren’t what they should be.
Follow your passion. It is a phrase that is often thrown around like confetti at weddings. It’s a mantra that is meant to lead to a life of freedom and happiness. But chasing that zephyr, that puff of wind can lead to a life of random pursuits that are driven more by emotion than meaning. I had a passion for basketball. Big problem. Too short. Also had a love for waterskiing.
The Terminator movie “Rise of the Machines” is science fiction, HAL in “Space Odyssey 2001 was futuristic and Iron Man is fantasy. Well…..that is until technology makes them a reality. Arthur C. Clarke, the futurist and science fiction writer was famous for this line. “Any sufficiently advanced technology is indistinguishable from magic” And in marketing this is happening right now.
What is your big idea? Still looking? That one idea can be the catalyst to a life imagined. Just one glimmer of inspiration can transform your life. It just needs that spark. And that can start with one book. What you read, focus on and who you hang out with can make or break you. One piece of advice that I often share with my children is this.
Saving for most of us is something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter.
The emergence of so much change has many of us scratching our heads and feeling a bit overwhelmed. Just yesterday we were all chatting about “that” new social network called Facebook. We asked questions. Should we leap in? How much should you share? Is it a waste of time? Your favourite pair of pants Now it is like your favourite pair of pants.
Financial security can be paid for two ways. Get a job or become an entrepreneur. Starting a business is often seen as a big bang approach. High risk and a big financial commitment. Find a bricks and mortar premises, commit to an expensive lease, hire staff and start marketing and selling your products and services. Today all you need is a laptop, an Internet connection and just one idea.
Improving SEO rankings is one of my top priorities… Why? Because it delivers over 60% of my website traffic. Today I want to show you how I use data from Google Search Console to quickly analyze my website’s rankings, and identify potential problems or opportunities to improve them. Why Google Search Console? The beauty of Google Search Console is that it gives you the compl ...
You are doing yourself a disservice if you don’t make the most of social media’s promotional power to grow your business… But social media marketing can get pretty impersonal when you’re purely using it to drive traffic, collect leads and convert users into sales. A timeline full of flat out promotion leads to low engagement.
Growing your business can be tough. In the past you cold called, built business networks and advertised in print. If you were into guerilla marketing then creating a PR stunt could work well. But I don’t like dressing up as a rabbit to sell Easter eggs. For most the opportunity of massive media reach like television was out of the question. Too expensive.
Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and Snapchat continue to grow in popularity.