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Financial security can be paid for two ways. Get a job or become an entrepreneur. Starting a business is often seen as a big bang approach. High risk and a big financial commitment. Find a bricks and mortar premises, commit to an expensive lease, hire staff and start marketing and selling your products and services. Today all you need is a laptop, an Internet connection and just one idea.
Improving SEO rankings is one of my top priorities… Why? Because it delivers over 60% of my website traffic. Today I want to show you how I use data from Google Search Console to quickly analyze my website’s rankings, and identify potential problems or opportunities to improve them. Why Google Search Console? The beauty of Google Search Console is that it gives you the compl ...
You are doing yourself a disservice if you don’t make the most of social media’s promotional power to grow your business… But social media marketing can get pretty impersonal when you’re purely using it to drive traffic, collect leads and convert users into sales. A timeline full of flat out promotion leads to low engagement.
Growing your business can be tough. In the past you cold called, built business networks and advertised in print. If you were into guerilla marketing then creating a PR stunt could work well. But I don’t like dressing up as a rabbit to sell Easter eggs. For most the opportunity of massive media reach like television was out of the question. Too expensive.
Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and Snapchat continue to grow in popularity.
It’s no secret that infographic marketing works… 90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who don’t. But just because you can whip together an infographic from a cookie-cutter template builder doesn’t mean it will go viral… So if you want ...
I just want some joy in my life. That statement made me sit up and think. It was a cry for help. And it made me ask……what is success and what does it look like? That is a big question. Many of us don’t know if we have arrived or even qualified to answer that with a yes. Or say…..”I am now successful”.
Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a little older, greyer and with less hair than I remembered.
It was a conference. The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed. The project? A fascinating and creative video. The result? Millions of views and tens of millions of shares. The concept was a work of art and the execution a piece of genius. Drums rolled and angels sang.
Campaign marketing is the essence of any traditional promotion for almost any brand or business. Summer sales, Easter sales and stock clearance sales. The list goes on. But there is another type of marketing that is often overlooked. Continuous marketing. Other naming options? “Marathon” marketing, “Forest Gump” marketing and “Always On” marketing.
Success and financial freedom are often mentioned. Some feel like they have achieved it but want more and are afraid of losing it tomorrow. They are the successful but paranoid. So they keep going hard. Others sense they are never going to arrive, have dreams and ideas but never take the first step. Some are sitting at the executive desk or they could be washing floors or wiping tables.
There is a question I am asked often. What social media network should I be using? And guess what? Everyone wants a black and white answer. The reality? It is shades of grey. But there is another thing. The goal posts keep moving as the social networks change the rules, the media they offer and their secret algorithms. It is often confusing and overwhelming.
This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my answer is always the same… Search engine marketing. It often shocks people, because social media and content have been such a big contributor to my success.
This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s questions, whenever they have them, in the most personalized and accurate way you can.
Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is because the idea at first glance looked good. The reality? The execution was poor.
Automate or die. It might sound dramatic, but it’s the digital reality we live in. If you want to leave your mark on this world as a blogger, virtual entrepreneur or online startup – you need to automate a big chunk of your marketing. Because if you don’t you’ll be left behind, and quickly become insignificant.
It’s only been 10 years but it feels like a lifetime. Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked. Then I signed up to every new social media network that appeared. Pinterest looked promising, Instagram was exciting and Google+ was put on the map. But it didn’t deliver.
This is a sponsored post written by me on behalf of Bing Network for IZEA. All opinions are 100% mine. Do you think search marketing is an important cog in your digital marketing strategy? Search marketing is the tactics, strategies and processes that aim to increase your traffic and visibility from search engines.
The modern marketer faces many challenges that old-school marketing predecessors couldn’t begin to understand. The world is noisier than it has ever been – and we have to make our brand stand out to our ideal customers. That means we have to find our ideal customers, in the online space that’s busier than it’s ever been before. And it means we marketers need skill sets we hadn’t needed before.
It was an invitation. Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it. “I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?” The art of creating and publishing online was revealing its promise.