jeff coveney

  • Step up Your Lead Nurturing Game

    We all know that lead nurturing is a marketing best practice, but what are your plans to step up your lead nurturing activities over the next year? Better segmentation? Check. More targeted content? Check. Interactive content? Check. Those are the standard answers. How about taking your customer journey to a whole other level? Today, we’ll dive into a strategy that creates a t ...

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  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    Published 55 mins ago 43 Seventy-nine percent of marketing leads never convert into sales. Lack of lead nurturing is the most common cause of this poor performance. — MarketingSherpa Growing up, my mom had a knack for getting the most out of our family’s meals. Tonight’s turkey dinner turned into tomorrow’s sandwich for lunch followed by tomorrow night’s soup.

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  • 5 Strategies to Boost Customer Retention with Content

    You wouldn’t buy a car & forget to gas it up, so don’t acquire a customer & neglect to nurture them. A recent shopping experience reinforced some of my thoughts about the importance of advocate and retention-based marketing. Rule No. 1, Never Lose “Customer” Rule No. 2, Don’t Forget Rule No.

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