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Social media marketing is about much more than just having Twitter and Facebook buttons on your home page. If you want to get the most out of social media for your e-commerce business, then you need to build trust, brand awareness, and real relationships with your customers. This isn’t complicated – although it’s surprising how many e-commerce sites get it wrong.
Everyone knows that social media is a great way to promote your products and services. That’s particularly true with new product launches – there’s no better way to build buzz and an army of enthusiastic fans. However, launching a product on social media takes planning and effort – if you just send out a few tweets, you’re not going to get results.
Bloggers are a great way to promote your product or service. But if you want bloggers to talk positively about your brand, you need to build a strong relationship with them. Many marketers don’t understand this. They think bloggers are journalists. They’re not. Press releases and conferences don’t work with bloggers – most don’t pay attention to these, and many who do listen f ...
You’ve built up your blog readership and are now a force to be reckoned with. But you’re still making next to nothing from ads. It just doesn’t make sense. There has to be a better way of converting all those eyeballs into hard cash. It’s not that you write your blog just to get paid – but it would be nice to get a decent reward for all that hard work.