Jeff Freund

  • Go Agile: Adapt 12 Principles to Content Marketing

    Let’s start with some introductions. Content Marketing, meet Software Development, whose job is to continually deliver high-quality, functional software. And Software Development, meet Content Marketing, whose job is to continually deliver high-quality content that has an impact. You have some big things in common. One of the most helpful shared topics is how to run “The Factory.

    Jeff Freund/ Content Marketing Institutein Content- 15 readers -
  • 5 Vital Classes of Content: A Simple Framework

    I have a picture sitting on my desk of my college rugby team. In the picture, there are two rows of a total of 18 young men in red and white striped uniforms, each with a very serious look on his face, as the team is about to take the field behind them. What makes this picture unique, and what often captures the attention of passersby, are the hand-woven, flower-adorned, palm f ...

    Jeff Freund/ Content Marketing Institutein Content- 6 readers -