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“How do you promote your work and, at the same time, do good work — without either suffering?” Not long ago, I was speaking at a blogging conference when a writer in the audience asked this question. And until recently, I didn’t have a great answer. Today, with an abundance of blogs and social media channels, it can be a bit daunting to even try to promote your work.
“What’s happened to you is rare,” my friend Mark told me in a conversation that persuaded me to quit my job and write full-time. “Nobody saw it coming. I know you and I didn’t see it coming.” That was it. The day I decided to become a writer. After that conversation, I gave my notice, found a nice corner in our house for a desk, and started writing. The rest, as they say, is history.
In his 1989 book, The Age of Unreason, Irish author Charles Handy made a startling prediction about the future of organizations. He argued that businesses would soon be smaller and the workforce would be comprised of “portfolio people.” And what is a portfolio person? Handy describes a portfolio as a multifaceted career, comprised of different types of work that include fe ...
Ask a group of pro bloggers for one tip on how to build a powerful online audience that you can then monetize into a full-time business, and they will likely all say the same thing: find your niche. The idea is simple: it’s a big world out there with a lot of products and services that you probably don’t have the time or resources to compete with.