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While growing up in an age of Facebook ads, millennials and post-millennials have become very good at discerning which brands actually understand them and which ones are just trying to hijack the latest trend. For brands, that presents a problem. Coming across as “authentic” or “genuine” can feel like an impossible task. One tactic that works surprisingly well? Good old-fashioned zines.
Imagine feeling nostalgic for the 80s and throwing on Michael Jackson’s “Thriller” or maybe Cyndi Lauper’s 1983 hit “Girls Just Wanna Have Fun,” and seeing an ad for an iPhone. Some of these classic videos might have more modern advertisements in them soon thanks to a new technology. Recently, Universal Music Group, the world’s largest record label, announced that it had tea ...